Tag: yatra

Australia announces Virtual Travel Fair with seven leading airlines and over 40 tourism offers

Tourism Australia announced the launch of its ‘Virtual Travel Fair’, a bi-yearly travel sale that gives Indian travellers an opportunity to grab attractive deals on holidays to Australia. What started off as an airline sale, in its sixth and current version has grown into taking leading tourism attractions and experiences across Australia into its fold, […]

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Yatra acquires PL Worldways to further bolster its corporate business

Yatra Online Inc. recently announced the acquisition of the corporate travel business of PL Worldways Limited (PLW), a Chennai based corporate travel services provider. This acquisition will help strengthen Yatra’s foothold in the southern India region along with adding over 100 corporate clients to its existing client base of over 700. Commenting on the acquisition […]

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ASI partners with Yatra.com and BookMyShow

The Archaeological Survey of India (ASI), under the Ministry of Culture for the archaeological researches and protection of the cultural heritage of the nation, has inked a Memorandum of Understating (MoU) with Yatra.com and BookMyShow to enable national and international tourists to conveniently book their tickets online for 141 historical monuments which fall under the […]

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MMT to buy a stake in OYO rooms; to delist FabHotels and Treebo hotel

Recently, after having OYO back on its platform, MakeMyTrip (MMT) will reportedly buy a stake in the company. MMT will also delist other room aggregators like FabHotels and Treebo Hotel, from its travel bookings platform. MMT which has three online travel booking brands- MakeMyTrip, Goibibo and Redbus. Of these, Redbus only offers bus bookings while […]

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New Yatra.com TVC promotes eCash and airfare-drop protection

The OTA launched its new series of advertisement commercials featuring its brand ambassador – Actor Ranbir Kapoor. Conceptualised by Ogilvy and Mather, the ad films reflect an exquisite blend of the contemporary world with the vintage charm of Indian cinema. The two films highlight its eCash loyalty program and its unique feature of protecting customers […]

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Yatra acquires corporate booking firm Air Travel Bureau

Online travel operator, Yatra Online Inc has acquired corporate travel service provider Air Travel Bureau (ATB) in an estimated cash-and debt deal of $ 22.5-27.5 million. The acquisition has been made through Yatra’s online subsidiary Yatra Online Pvt Ltd and the company will pay about $8 million at the first closing, expected to take place […]

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Yatra upgrades its brand identity

Yatra has revealed its new brand identity and logo. The new brand identity is more contemporary, evolved, and clearly showcases the richness of the product & services Yatra offers. The new identity captures the fluidity and smoothness of travel experiences that today’s Indian traveller seeks. The new brand colour is red and stands for exuberance. […]

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Uttarakhand to set up separate authority to regulate Kedarnath pilgrimage

Uttarakhand government has decided to constitute a Kedarnath Development Authority to regulate the annual pilgrimage to the Himalayan shrine along the lines of the Vaishnodevi yatra. Uttarakhand Chief Secretary Subhash Kumar said constitution of the authority will lend pace to reconstruction efforts in Kedar valley and resumption of the yatras to the shrine. In the […]

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