Tag: Tourism Australia

Tourism Australia wins Marketing Excellence Award in India

Tourism Australia’s marketing activities in India were recognised at the Times Travel Awards 2018 in Delhi recently winning the ‘Excellence in Marketing Initiative – International Tourism Board’ award. The winners were selected on work done over the last two years and recognise both consumer marketing as well as support for the distribution network. Some of […]

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Tourism Australia launches Premier Aussie Specialist Program in India

Tourism Australia has introduced a second tier to its specialist programme in India with the introduction of the Premier Aussie Specialist Program. Membership in the Premier Aussie Specialist category is an acknowledgement of the destination expertise, insider knowledge and strong ties with the Australian travel industry of Aussie Specialist agents with an established record of […]

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Tourism Australia eyes a strong growth from India; launches new campaign

In a bid to lure high-value travellers from India, Singapore, Indonesia and Malaysia, Tourism Australia has launched a new bespoke tourism promotion campaign in India and South East Asia. The latest chapter in Tourism Australia’s evolving ‘There’s Nothing Like Australia’ campaign. The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination […]

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Tourism Australia brings out the Great Australian Airfare Sale 4.0

As part of an initiative that puts the interests of the consumer at its core while giving airlines an opportunity to collectively build load factors in a progressively competitive aviation space, Tourism Australia has brought together eight full service and low-cost airlines to offer discounted fares to Australia as a part of the pioneering ‘Great […]

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Australia crosses 3 lakh visitor arrivals from India in 2017

  Kathryn Kannampuzha | Mumbai As per the Australian Bureau of Statistics (ABS), 302,200 Indians visited Australia in 2017, an increase of 15.4% over the previous year. Tourism Australia had set a target of 300,000 Indian arrivals by 2020 which has already been achieved three years ahead of the defined target date. India is currently […]

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Tourism Australia eyes 10,000 Indian tourists for 2018 Commonwealth Games

Tourism Australia is targeting the Indian market and is hoping to attract at least 10,000 tourists for the upcoming Commonwealth Games in Gold Coast. Australia has always been able to attract a large number of Indian tourist, with more than 40% of Indians travelling to Australia to pay a visit to their friends and relatives. […]

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Tourism Australia rolls out the second edition of Australian Airfare Sale

After a successful round one of the Great Australian Airfare Sale in November 2016, Tourism Australia has unveiled the second chapter of Great Australian Airfare Sale 2.0. The campaign is aimed at encouraging inbound tourism from India to Australia with airline partners like Air India, Air Asia, Cathay Pacific, Malaysian Airlines, Qantas, Scoot, Singapore Airlines […]

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Tourism Australia begins an integrated marketing campaign

Leveraging their recent successful campaign showcasing the country’s aquatic and coastal experiences, Tourism Australia has begun a fresh phase of its marketing initiatives across the television, digital and print platforms. At the helm of the campaign is a Television Commercial (TVC) which features a montage of stunning locales, scenic coastline and incredible tourism experiences down […]

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Australia welcomes record arrivals from India

Tourism Australia’s arrival statistics for May 2016 revealed the highest ever visitation in any given month from India to Australia. 27,400 tourists from India visited Australia during the peak school holiday period, an increase of 18% vis-à-vis May 2015, signifying Australia’s rising popularity as a leisure holiday destination amongst outbound Indian travellers. Total arrivals for […]

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Chris Hemsworth inspires travellers to explore Australia

Millions of Chris Hemsworth fans on Instagram, Twitter and Facebook will be able to follow the actor and his family on a recent famil trip throughout Australia, as part of a Tourism Australia campaign to encourage more international travellers to book an Australian holiday. John O’Sullivan, MD, Tourism Australia, said, “Chris Hemsworth had already generated […]

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