Tag: NYC & Company

NYC & Company announces promotional partnership with Sony Pictures Entertainment on Spider-Man: Far From Home

NYC & Company announced a promotional partnership with Sony Pictures Entertainment on the highly anticipated release of ‘Spider-Man: Far From Home’. In 2018, NYC welcomed an estimated 13.3 million family visitors, a nearly 6% increase over 2017. Family visitation to New York City currently represents 20% of total visitation to New York City, with expected […]

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NYC & Company unveils brand new campaign to promote destination

NYC & Company unveiled its refreshed digital-first global tourism campaign ‘Famous Original New York City.’ The campaign intends to reach travellers around the world, celebrating the personal ways NYC can be experienced. Original in-house creative along with supporting video, photo galleries, editorial and social content is pegged to distinct newly curated travel ‘affinities’ – Secret […]

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NYC & Company reveals the new global tourism campaign “TRUE YORK CITY”

NYC & Company, New York City’s official destination marketing organisation, revealed a new global tourism campaign titled “True York City,” with advertisements and promotion now live around the world. “True York City” showcases the unique culture produced by the 8.5 million residents of New York City’s five boroughs. The campaign invites travellers to discover the […]

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NYC & Company announces the two-year countdown to WorldPride 2019

NYC & Company joined with Heritage of Pride, organisers of NYC Pride to formally announce the two-year countdown to WorldPride 2019. Set to take place in New York City in June 2019, the global celebration of Pride will coincide with the historic 50th anniversary of the Stonewall Riots—the birthplace of the modern gay rights movement […]

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NYC & Company unveils the ‘New’ New York City: Midtown Edition at IPW 2017

At a recent press conference at IPW (International Pow Wow) 2017, NYC & Company presented new destination updates and highlights of the ‘New’ New York City: Midtown Edition to an audience of key Global Travel Media. At the event, NYC & Company President and CEO Fred Dixon and SVP Global Communications’ Chris Heywood outlined new […]

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NYC & Company spotlights the ‘new’ New York City at IMEX America

During IMEX America in Las Vegas, New York City’s destination marketing organisation, NYC & Company showcased the ‘New’ New York City to influential audiences of meeting planners from around the globe. As one of the world’s most iconic meeting destinations, New York City continues to offer a number of classic and new hotel options, expansive […]

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NYC & Company invites visitors to ring in the New Year in New York City

New York City’s destination marketing organisation, NYC & Company, invites New Yorkers and visitors from around the world to ring in 2017 as New York City becomes host to the premier New Year’s Eve celebrations, with festive ways to welcome the New Year across all five boroughs, including the iconic ball drop in Times Square. […]

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NYC & Company unveils new ‘Fantastic NYC’ campaign

New York City’s official destination marketing organisation, NYC & Company, has collaborated with Warner Bros Pictures to create ‘Fantastic NYC,’ a campaign which has been inspired by the movie ‘Fantastic Beasts and Where to Find Them.’ The new marketing and communications initiative would spotlight the 1920s New York City, which plays a starring role in […]

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NYC & Company relaunches ‘See Your City’ campaign 

NYC & Company, New York City’s official destination marketing organisation, encourages visitors and New Yorkers to venture throughout the Bronx, Brooklyn, Manhattan, Queens and Staten Island as part of the re-launched ‘See Your City’ campaign. Now in its fourth iteration, See Your City originally targeted New Yorkers and has recently expanded to also entice domestic […]

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NYC & Company unveils a brand revamp

NYC & Company is heading for the organisation’s visual rebrand, including the launch of the newly rebuilt and a reimagined NYCgo.com. NYC & Company’s brand overhaul include two custom typefaces, more than 250 custom icons and a custom colour palette, inspired by the destination’s vibrancy, energy, diversity and legacy. “New York City now has an enhanced, innovative tourism website and vibrant, updated […]

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