Tag: new brand positioning

Jamaica unveils ‘Jamaica – Heartbeat of the World’ as the destination’s new brand positioning

The Jamaica Tourist Board unveiled ‘JAMAICA, Heartbeat of the World’ the new destination brand positioning, recognising Jamaica’s outsized influence on the world. Strengthening the island’s position as a global culturally relevant brand, Heartbeat of the World extends beyond tourism and encompasses all elements of Jamaica’s rich and vibrant culture including music, cuisine, sports, adventure, nature […]

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