Tag: campaign

Japan National Tourism Organization launches ‘Your Japan 2020’ campaign

In a strategic move to entice the Indian outbound travellers, Japan National Tourism Organization (JNTO) is kick-starting the year with a brand new ‘Your Japan 2020’ campaign. The new campaign aims to provide special experiences and great offers to the Indian travellers on an unprecedented scale. As 2020 also marks the year of much-awaited and […]

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SriLankan Airlines wins PATA Gold Award for ‘Two Cities, One Spirit’ campaign

SriLankan Airlines won the PATA Gold Award in Astana, Kazakhstan recently continuing to prove the global appeal of its marketing communication endeavours. Accordingly, the award-winning entry ‘Two Cities, One Spirit’ which was aimed at enticing travellers to experience the inherent similarities between Sri Lanka and Melbourne, managed to bag a Gold Award in the category […]

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Tourism Fiji launches brand campaign #BulaHappiness with Ileana D’Cruz

Tourism Fiji unveiled its new brand campaign, #BulaHappiness with their Brand Ambassador, Bollywood starlet, Ileana D’cruz. The campaign video launched in Mumbai amidst the presence of Ileana D’cruz, H.E. Yogesh Punja, High Commissioner of the Republic of Fiji; Kathy Koyamaibole, Regional Manager – Asia and Seema Kadam, Country Manager – India with other Fiji partners. […]

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Caribbean Tourism Organization declares 2018 as Year of Wellness and Rejuvenation

The Caribbean Tourism Organization (CTO) has declared 2018 as the Year of Wellness and Rejuvenation in the Caribbean. With wellness and rejuvenation being important aspects of the Caribbean tourism product offering, the CTO is encouraging member countries and private sector partners to plan and organise events and activities around the theme that will appeal to […]

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Centre to assist J&K Tourism under Incredible India campaign

The Centre has assured the Jammu and Kashmir (J&K) Government support under Incredible India campaign and has also called for roping in business and corporate houses for facilitating promotion of tourism in the state. Speaking at a recent high-level meeting to review the progress of tourism projects in J-K under the Prime Minister’s  Developmental Package […]

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Mexico Tourism launches “A World of Its Own” campaign

In order to lure travellers from around the globe, the Mexico Tourism board unveiled a new global campaign “A World of Its Own” in New York City. The campaign throws light on Mexico’s vibrant tourist destinations and promotes Mexico as a global tourism destination. The tourism campaign “A World of Its Own” comes at the […]

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Ola collaborates with seven State Tourism Boards to promote GhoomoResponisbly campaign

In line with the United Nation’s theme for this year’s World Tourism Day, the Indian online transportation network company Ola, collaborated with seven prominent State Tourism Departments and Corporations to promote Responsible Tourism. Ola’s campaign was flagged off by Priyank M Kharge, Minister of State for Information Technology, Biotechnology and Tourism, Government of Karnataka from […]

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Kerala launches Yalla Kerala campaign to woo Arabian tourists

In a bid to woo the west Asian tourists, Kerala Tourism Board has launched ‘Yalla Kerala’ campaign in major countries like Saudi Arabia, Qatar, Bahrain, UAE, Kuwait and Oman. ‘Yalla’ which in Arabic means ‘let’s go’ aims to lure the growing popularity among the Arabian travellers to ‘God’s Own Country’ Kerala. This new initiative was […]

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VisitBritain launches an international Film Tourism campaign

VisitBritain, in the run-up to the release of the action adventure film King Arthur: Legend of the Sword, launched an international film tourism campaign in order to showcase why Britain is a legendary tourist destination. The campaign ‘Where Stories Become Legends’ aimed to inspire people to book a King Arthur-themed holiday to Britain using #OMGBLegends. […]

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Women’s Journey Thailand campaign to return with great offers throughout August 2017

The Tourism Authority of Thailand (TAT) is bringing back the Women’s Journey Thailand campaign with all the highlights and offers to entice women travellers from around the world to enjoy a huge range of activities, special deals, discounts and privileges in Thailand throughout the month of August. According to the latest statistics of international arrivals […]

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