Tag: Brand USA
Brand USA launches giant screen film ‘America’s Musical Journey’ on GoUSA TV
Brand USA announces the global streaming launch of ‘America’s Musical Journey’, presented in partnership with Expedia Group and Air Canada, on Brand USA’s travel entertainment network, GoUSA TV. The film, which first premiered in IMAX and giant screen theatres in 2018, stars Grammy Award-nominated singer and songwriter Aloe Blacc. Throughout the film, Blacc takes audiences […]
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Brand USA and United Airlines sign global sponsorship agreement
Brand USA, the destination marketing organisation for the United States, and United Airlines announced a multi-year, global sponsorship agreement to promote international travel across the United States. The agreement makes United Airlines an official Global Airline Sponsor of Brand USA and the exclusive airline sponsor of Brand USA’s next IMAX film, ‘Into America’s Wild’, which […]
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Three-city Brand USA sales mission to be held in September
Brand USA is preparing for its seventh annual sales mission to India which is set for September 23-28, this year aimed at influencing the Indian residents to choose the US as their next travel destination. It also seeks to educate the India travel trade based out of Mumbai, New Delhi and Bengaluru about the endless […]
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Brand USA’s new website provides one-stop platform for the travel trade
Brand USA recently launched a new travel trade website – VisitTheUSA.com/TravelTrade – to provide international travel industry professionals with a comprehensive, one-stop platform to help better sell travel opportunities to the United States. The nation’s destination marketing organisation created the new online platform for the international travel trade […]
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Brand USA hosts ‘Discover America’ educational seminars across India
Brand USA successfully completed a string of educational seminars across 10 major cities in India. Held between November 2016 to April 2017, the Brand USA ‘Discover America’ Educational Seminars had over 1000 travel agents and tour operators from New Delhi, Chandigarh, Mumbai, Pune, Ahmedabad, Chennai, Bengaluru, Hyderabad, Kolkata and Lucknow. With the aim to inspire […]
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Brand USA unveils new consumer campaign and website
Brand USA, the destination marketing organisation for the United States has unveiled a new consumer campaign and website, www.gousa.in, as the organisation works to increase inbound tourism to the United States. Through this new interactive campaign, ‘See How Far You Can Go’, Brand USA illustrates the diversity of the United States and invites travellers to […]
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Brand USA hosts the opening of U.S.-India Travel and Tourism Partnership Year
The destination marketing organisation for the United States- Brand USA hosted the opening celebration for the U.S. – India Travel and Tourism Partnership Year in Delhi, India recently. The ‘Partnership Year’ effort was organised by the Department of Commerce’s National Travel and Tourism Office (NTTO) and the Government of India’s Ministry of Tourism through the […]
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Brand USA’s fifth annual India Mission draws largest U.S. delegation to date
Brand USA has had an immensely successful innings with its fifth annual India Mission organised for the travel trade from September 18–23, 2016. The mission, travelling across three Indian metro cities of Mumbai, Bangalore and New Delhi witnessed an excellent response from the Indian travel industry professionals. The mission provided an opportunity for U.S. suppliers […]
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Brand USA’s international marketing initiatives yield $3 billion boost for U.S. economy
A study released by Oxford Economics revealed that Brand USA generated more than 3 million incremental visitors from around the globe during the past three years. Those international visitors accounted for $9.5 billion in incremental spending, which injected more than $21 billion into the U.S. economy. Christopher L Thompson, President and CEO, Brand USA, said, […]
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Brand USA helps St. Louis with promotional campaign
St. Louis has launched a new promotional campaign to draw more foreign tourists to the city. The effort is specially aimed at the three big source market- Canada, Mexico and the United Kingdom. Last year about 87,000 travellers from those countries visited the area. “Part of the effort is to get more foreign tourists to […]
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