Tag: Andrew McEvoy

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John O’Sullivan to become new MD of Tourism Australia

John O’Sullivan has been appointed as the new Managing Director (MD) of Tourism Australia, replacing Andrew McEvoy. “Having the opportunity to take on this position at such an exciting and pivotal time for the industry is a great honour. I am looking forward to working with the team at Tourism Australia and across industry stakeholders, […]

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Tourism Australia signs MoU with Air China

Tourism Australia and Air China recently signed a Memorandum of Understanding (MoU) to promote travel between Australia and China. The three year agreement will see the two parties cooperate on advertising, PR and events for the Chinese market. “The deal would also further foster Air China network expansion into Australia,” Tourism Australia managing director Andrew […]

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Air New Zealand and Tourism Australia sign marketing deal

Tourism Australia has entered into a multimillion-dollar marketing deal with New Zealand’s national airline, aimed at bringing more tourists to Australia following its split with Qantas. The $6 million deal will see Tourism Australia and Air New Zealand each investing $3 million towards advertising, public relations, events and trade, focusing on three of Australia’s biggest […]

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Tourism Australia showcases luxury in new ad

Tourism Australia’s new 90-second commercial recently launched in China showcases some of Australia’s most luxurious and expensive travel experiences. The commercial includes scenes of a woman being massaged at the Wolgan Valley Resort and Spa in the NSW Blue Mountains, a couple playing chess at the high-end Saffire in Tasmania and five-star dining at Uluru in […]

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Tourism Australia’s current strapline to stay for two decades

Tourism Australia’s present marketing strapline should remain for the promotion of Australia across the world until at least 2033, its managing director Andrew McEvoy, has insisted. Andrew McEvoy explained that the slogan ‘There’s Nothing Like Australia’ has the stability to form the mainstay of its marketing for another two decades. Creative surrounding There’s Nothing Like Australia will alter […]

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