Category: Caribbean

François Baltus-Languedoc appointed as the new CEO of Martinique Tourism Authority

The Martinique Tourism Authority recently announced the appointment of François Baltus-Languedoc as the CEO of Martinique Tourism Authority (MTA). François Baltus-Languedoc’s missions at the helm of the Martinique Tourism Authority will be to devise and implement innovative strategies to develop the appeal of the destination, both in terms of promotion towards international markets, as well […]

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Saint Lucia records best August ever

The latest performance report for Saint Lucia is in and the record-breaking streak in visitor arrivals to the acclaimed destination continues. According to the Saint Lucia Tourism Authority (SLTA), the island can now boast that seven out of the eight months thus far have recorded unprecedented growth in visitor arrivals. An impressive total of 36,342 […]

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The Cayman Islands Department of Tourism appoints new media agency to drive tourism marketing strategy

Following a competitive procurement process, the Cayman Islands Department of Tourism (CIDOT) announced Kelly Scott Madison (KSM) as its new U.S. agency of record for media planning and placement, which is effective starting October 2019. Based in Chicago, IL, KSM is a media and marketing agency built to drive change that has worked with numerous […]

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Saint Lucia launches new winter campaign

Saint Lucia Tourism Authority (SLTA) launched recently the ‘Winter in Saint Lucia’ campaign, where the UK holidaymakers this winter can take advantage of this new month-long promotion. Running until the end of October, sun-seekers can book a holiday in Saint Lucia and enjoy some winter sun or book ahead for their summer holiday, saving up […]

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Puerto Rico celebrates international month of tourism with multiple events in all its regions

As part of the celebration of International Tourism Month and its efforts to promote activities that benefit the tourism industry and the local economy, the Puerto Rico Tourism Company (CTPR) reported on several activities around the island that will be taking place during the month of September. The Executive Director of the CTPR, Carla Campos, […]

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Summer business soars as #WhatCoolLooksLike summer campaign delivers positive growth

The Antigua and Barbuda Tourism Authority’s summer campaign #WhatCoolLooksLike is delivering on target, as just three months into the campaign, the Ministry of Tourism is reporting month on month growth for the summer. Minister of Tourism, Charles Fernandez has expressed satisfaction with the increases. He said, “With the launch of the campaign in May, the […]

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Jamaica Tourist Board enhances commitment towards Indian market

Jamaica ranks amongst one of the most aspirational travel destinations’ for Indians. It is one of the top-visited destinations for families, honeymooners, leisure travellers and adventure seekers, from India. Jamaica Tourist Board (JTB) has re-appointed TRAC Representations as their India Representative, to strengthen press relations and marketing strategy as a destination for diverse segments of […]

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Caribbean Airlines launches mobile app

Caribbean Airlines recently launched the latest of its digital products, the Caribbean Airlines Mobile App. The app is designed for use by IOS and Android devices and features an array of tools to enhance the customers’ travel experience. It is available for download for Android and iOS users on the Google Play Store or the […]

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Climate risk to be focus of upcoming Sustainable Tourism Conference

The Caribbean Tourism Organization (CTO), in partnership with the St. Vincent and the Grenadines Tourism Authority (SVGTA), will be providing a platform for the region to address some of the most pressing issues facing Caribbean Tourism at the regions premier conference on sustainable tourism development in August. In what will be the first international tourism […]

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Carifta Games positively impact stay over performance in Cayman Islands

Air arrivals into the Cayman Islands continued their positive trend in April with 46,079 visitors, an increase of 17.98% over 2018. This represents the best April in recorded history and the first time the destination welcomed over 40,000 stay over visitors in the month of April. April also saw an increase of 2.17% in cruise […]

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