Novotel and All-India Bike rally join hands for an exhilarating ride to inspire the nation for a safe travel




Bike riders travelling from Kashmir to Kanyakumari experience Accor hotels

Accor, a global leader in augmented hospitality, has partnered with The All India Bike rally with an aim to reignite the love for travel across the nation and reaffirm the confidence and trust of guests while travelling. In alignment with Accor’s commitment to providing the world with unique and meaningful experiences, and the ongoing campaign- ‘For the Love of Travel, For the Love of Now’, this collaboration is an extension of their values and seeks to inspire the world to travel by showcasing the journey of All India Bikers.

The All-India Bike rally commenced in Bengaluru, with halts across premium Accor properties in India- Fairmont Jaipur, Pullman New Delhi Aerocity, Novotel Ahmedabad, Novotel Hyderabad Airport, ibis Navi Mumbai and ibis Jaipur, led by Devesh Agarwal, a senior member of the association. With this initiative, Accor’s aim is to inspire guests to seek reassurance that our hotel has implemented additional safety measures for their wellbeing. In addition, keeping the safety and wellbeing of guests in mind, Accor launched ALLSAFE certification, which undertakes a comprehensive list of elevated standard operating procedures which have been implemented at Accor properties across India.

On the occasion, Rubin Cherian, General Manager, Novotel Hyderabad Airport, said, “It gives my colleagues and me confidence to see that guests have re-initiated their travel plans and are trusting us for maintaining the highest levels for cleanliness and hygiene during their stay. The All India Bike rally association is another step in our strategy to target various kinds of travellers by providing them assurance of their wellbeing and safety.”