Golfing in Thailand survey reveals interesting insights
Amazing Thailand is a dream destination for golfers from all around the world as it has amazing Golf facilities. More than 250 golf courses are ideally located throughout the country. Top-quality courses, reasonable green fees, friendly caddies attract golfers to visit this amazing place. To bring value to this offering, SLW- the leading Golf Management company in partnership with Tourism Authority of Thailand, New Delhi launched the first-ever loyalty program for a country. The Thai Golf Passport has been launched in India to offer Indian golfers a seamless golf experience in Thailand. Indian golfers can now be a part of this rewarding loyalty program whenever they tee off in Amazing Thailand and redeem their points for products from more than two hundred leading brands.
Tourism Authority of Thailand (TAT) New Delhi Office & Sports & Leisure Worldwide (SLW) conducted a survey on ‘Golfing in Thailand’ with Golfers in India during 10-27 July 2020. The surveyed sample group was made up of Golfers from all over India and consisted of:
Responses: 1005 (Delhi & NCR 65%, Chandigarh 5% and Others 30%)
Golfers:100% Gender: Male Golfers-98% Lady Golfers-2%
Age-group: Below 30- 3.20% Ages 31-50 -28% Ages 51-70 -53% Above 70- 15.80%
Membership status-Members of a Golf Club:93% Non-Members:7%
Handicap Category a) 0-9 HCap -12% b)10-18 HCap -60 % c)19-26 HCap 28%
The survey resulted in some important facts coming to the fore. A majority of golfers, almost 88% are planning to travel abroad to play golf post Covid19 and 92% kept safety as their prime concern for the outbound travel. Most golfers, a whopping 97% of those surveyed rated Thailand as one of the best golfing destinations. Thai Hospitality followed by Value for money and affordable luxury, were the top three key factors which prompt these golfers to travel to Thailand to play golf. Thailand’s close proximity to India was another key factor in influencing the Indian golfers mind in deciding Thailand as the premier destination for Golf holidays.
Vachirachai Sirisumpan, Director TAT, New Delhi added, “I would like to thank SLW group for conducting the survey, and I am glad to note that most golfers rated Thailand as one of the best golfing destinations. As you all probably are aware that Thailand is a spectacular choice and dream come true destination for golfers with a stunning and vast selection of golf courses. In fact, destination diversity and vast choices of golf courses throughout the country are key factors attracting the large numbers of visitors coming to play golf in Thailand. We look forward to your visit to amazing Thailand once the situation improves.” He said, “We conducted the survey to ascertain the impact of Covid-19 on Golf tourism to Thailand and were happy to see the enthusiasm to travel for golf amongst the Indian golfers.”
“The overwhelming bias response towards Thailand as the No.1 golfing destination was no surprise,” said Anil Dev, MD SLW Group, the promoters of Thai Golf Pass, the only sovereign golf loyalty program in the world. “Golfers are a little more demanding when it comes to hospitality and Thailand wins hands down in that department. We expect Thailand would be the first destination where the majority of the golfers would travel to for their first golf holiday post-Covid19.”
October 28, 2020
October 27, 2020