SOTC Travel observes strong potential for Domestic Travel
With the recent resumption of domestic flight routes in India, domestic travel is set to grow with renewed fervour as a new era of travel emerges post COVID-19. To optimize the potential in domestic travel, SOTC Travel has launched Back To Life Holidays. According to the Holiday Readiness Travel Report – Future of Travel post COVID-19:
- Travel is set to rebound, as Indians will continue to travel. 14% respondents indicated that they are likely to travel in 2020 once restrictions are lifted.
- A domestic holiday was the first choice of 64% respondents. Destinations selected were Ladakh (20%), Goa (17%), North East (15%), Kerala (11%); Himachal Pradesh and Kashmir followed closely. Bhutan (17%) in the Indian sub-continent. Destinations at a driveable distance were also preferred, including: Coorg, Ooty, Mussoorie, Shimla, Amritsar, Munnar and other destinations.
As travellers increasingly seek exclusive, secure and self-contained experiences closer to home, SOTC Travel has tailored to the needs of its customers in providing the best of products and services that offer complete flexibility. To cater to this new desire of expectations, behaviour and preferences of the subsequently rising wave of conscientious consumers; SOTC has handpicked bespoke offerings for the discerning traveller through its Back To Life Holidays.
Under unique holiday themes like Staycations, Wellness, Experiential holidays and affordable luxury these immersive experiences include Short Local Escapes, Self-Drive Vacations, Unique Experiences across cities and all budgets. SOTC Travel has introduced greater flexibility of booking through these affordable packages. The holidays offer zero cancellation until 3 days of departure, a travel safe program and travel insurance. With a trend in Bleisure trips combining work and vacation likely to pick up pace in the coming months, mini getaways offer a perfect opportunity of work-life balance through a rejuvenating escapade from ones’ routine life.
With a shift in preference for bigger brands for trust, confidence and reassurance, Back to Life Holidays present customers authentic experiences at exclusive properties and destinations amongst most exquisite boutique hotels and the finest wellness resorts in India.
Speaking about the exclusive product offerings, Daniel Dsouza, President & Country Head, Leisure, SOTC Travel said, “Travel has entered a new phase, in which safe, holistic experiential vacations hold more meaning in today’s world. Domestic travel will now be a key driver for the industry. With strong growth potential present, we will witness enthusiastic interest from travellers who would be eager to get back to travel. With Birthday and Anniversary travel soon to pick up first, destinations close to home emerge as top choices with travellers for a quick escape or break. To capture this high potential market, we have curated Back to Life Holidays for our customers with a distinct newness in our product offering with a focus on hygiene and wellness as a priority. As pioneers in the leisure segment, SOTC Travel has always strived to make holidays a priority for every Indian through its innovative offerings. This thought guides and encourages us to make every journey special for our consumers. Through Back to Life Holidays, we aim to make every trip unforgettable with the finest handpicked resorts, chic design hotels, wellness holidays and much more at unique locations across the country.”