#Voices of Travel: GB Srithar, Singapore Tourism Board expresses strong desire to continue working with Indian travel partners
In this ongoing series, we speak to the minds and faces behind travel. Today, GB Srithar, Regional Director, India, Middle East and South Asia, Singapore Tourism Board shares contingency plans, active efforts and a message of hope.
The impact of the Coronavirus Disease 2019 (COVID-19) outbreak on travel, tourism, aviation and hospitality is unprecedented. Stricter measures like border controls, city or nation-wide lockdowns and restrictions on non-essential overseas travel have been implemented across the globe, bringing new challenges for the travel and tourism industry. The key priority for all of us in this sector is to support our governments’ measures to keep their citizens and residents as safe and protected as possible, reducing the risks of infections through any kind of travel.
Since the start of the COVID-19 outbreak, the Singapore Government has progressively implemented a series of measures to reduce the risk of imported cases and the spread of the virus. We have also been communicating regularly with our valued partners to keep them updated on the situation in Singapore, and the measures we have taken to contain the spread of the virus. Updated travel advisories are available on the STB’s website – https://www.stb.gov.sg/content/stb/en/home-pages/advisory-on-covid-19.html
STB is also leading the Tourism Recovery Action Task Force (TRAC), which brings together key stakeholders from the private and public sector in Singapore to develop and coordinate the recovery strategies and plans for Singapore tourism. These plans will be launched at an appropriate time.
In India, #UnitedWeStand is our call to the travel trade partner-friends. We are very determined to continue our trade engagements in India – through email/ digital connections. And we will be reaching out to them to offer our voice of solidarity in these tough times. In our latest Letter of Unity communications, we have stated that we must remain resolute in staying vigilant, safe, healthy and productive to overcome these crisis times.
As we toil through these tough times in tourism in anticipation of the better times ahead, let us be grateful for all the healthcare and essential services staff in the frontlines who are working hard to help contain the COVID-19 situation and keep the various cities’ functioning.
I am hopeful that this too shall pass and the travel industry along with the rest of the world will bounce back to normalcy and inherent dynamism.
June 4, 2020