Union Tourism Minister Prahlad Singh Patel launches multilingual Incredible India website
The Minister of State (IC) for Tourism & Culture, Prahlad Singh Patel launched the multilingual Incredible India website in New Delhi. The website, currently hosted in English and Hindi, is now launched in Chinese, Arabic and Spanish to attract tourists from these regions. On this occasion Secretary, Ministry of Tourism Yogendra Tripathi; Director-General, Ministry of Tourism Meenakshi Sharma; senior officials of the Ministry, foreign delegates and stakeholders of the tourism industry were also present.
Speaking on the occasion Prahlad Singh Patel said that the Incredible India website and mobile app, a digital initiative launched by the Ministry of Tourism, aims to showcase India as a popular tourist destination worldwide. Patel said that our objective is to showcase various tourism products of India on a global platform and increase tourism awareness, attractions and opportunities by providing tourists with personalised and contextual digital experiences.
The Minister also stated that Incredible India website and mobile app is being launched in Chinese, Arabic and Spanish languages with the main objective of effectively connecting with visitors in countries where these languages are predominant, through web and social media platforms; and thus establish better contact with them.
He said that every year many tourists come to India from countries using these three languages. Many people from India also visit these countries for tourism and other purposes. He added that this exchange of tourists plays an essential role in making us understand and appreciate each other’s culture. In 2019, India witnessed the arrival of more than 10.9 million foreign tourists, of which about 6 lakh people speak Chinese, about 2 lakh speak Arabic, and about 1 lakh 25 thousand speak Spanish.
Patel said that immersive experience-based content is provisioned on the website through 360 degree-experience-based walk-throughs and stories and experiences related to Food and Cuisine, Heritage, Nature and Wildlife, Luxury, Spiritual, Adventure, Art, Shopping and much more.
The website will be dynamic and constantly evolving with new design and theme, periodically. Going forward, the website will be available in other major international languages.
June 4, 2020