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The Ministry of Culture & Tourism of the Republic of Turkey and Travel Agents Association of India (TAAI) conducted Destination Turkey workshops and B2B interactions in six Indian cities from February 24-29. The roadshow series began at Kolkata and was followed by sessions in Jaipur, Hyderabad, Bengaluru, Chennai and Mumbai. The event aimed for increasing culture and tourism ties with India.

At the inaugural of every session, there was a presentation by H Deniz Ersoz, Culture & Tourism Counsellor, of the Embassy of the Republic of Turkey, who presented Turkey as an attractive destination for the Indian market with its UNESCO world heritage sites, beautiful scenery and fabulous gastronomy. He also presented the statistics of foreign arrivals in Turkey which was counted as almost 52 million in 2019, the Indian visitor’s footfall was more than 230,000, 56% increase from that in 2018. In 2020, Turkey tourism expects 300,000 Indian arrivals.

Each city witnessed from 150 to 350 attendees which involved travel fraternities like Manoj Kumar Sogani, Chapter Chairman Rajasthan Chapter; Nagesh Pampati, Chapter Chairman, Andhra Pradesh & Telangana Chapter; Sameer Karnani, Chapter Chairman Western Region with the top travel agents of MICE and weddings, stakeholders, policymakers, Turkish and IndiGo airlines attended the roadshow in these cities. The DMCs and hotels interacted with the agents and shared insights on how to promote Turkey as a destination. There were also short presentations by Turkish Airlines and IndiGo Airlines which provide direct connectivity from India to Turkey.

“This is the second time I am participating in a roadshow in India. We have received a very good response and interacted with many travel agents at the show. We have been to many cities and the experience has been great,” said Sadegul Bostanci, CEO & Cofounder, Travaelux Cappadocia, a participant at the show.

Turkey has a lot to offer in terms of tourism, culture and commerce and it is imperative that the scope of engagement between both countries should now be taken to the second level. The number of Indian tourist arrivals, Indian weddings in Turkey and MICE engagements is increasing steadily which is a good sign. Hotels and resorts in Turkey are witnessing a significant surge in tourist arrivals.

Speaking exclusively to Travel News Digest, Jyoti Mayal, President, TAAI said, “TAAI is always working towards educating our members. We’re organising this workshop with Turkey to keep our members updated and provide them with direct networking opportunities. We share a great relationship with Turkey and hosted roadshows in 6 cities.” She added, “The six-city Turkey Tourism roadshow received a stupendous response from the travel trade and the quality of B2B meetings truly reflects the potential of India’s outbound market to Turkey.”