Magical Kenya eyes 20% tourism growth from India in 2020
Magical Kenya exhibited at OTM Mumbai, India’s largest travel trade exhibition, to position Kenya as the preferred holiday destination and to provide a business networking platform for the Kenyan travel trade to engage with key tourism stakeholders in the Indian market. The exhibition was held at the Bombay Convention and Exhibition Centre from February 3 – 5.
Kenya Tourism Board (KTB) in partnership with 10 members of the Kenya travel trade participated in OTM Mumbai with a mission to boost visitors from India.
KTB participated in the event with operators and DMCs that included African Quest Safaris, Golden Holidays and Travel Co, Heritage Hotels, Private Safaris, Safari Trails, Radisson Blu Hotel Nairobi Upper Hill, Serena Hotels, Silverbird Travel Plus, Simba Lodges and WildTrek Safaris.
Kenya’s participation showcased the destination’s authentic experiences to the travel fraternity of India. The Indian market has grown to be the 5th largest tourism source market for Kenya. KTB embarks on an ambitious mission to steadily achieve 20% growth during the year 2020.
Speaking on this occasion, KTB Chief Executive Officer, Dr Betty Radier said, “India is a market that excites key players in the Kenyan tourism sector due to its potential for growth. Statistics also show us that Kenya is making strides in this respect with arrivals into the country from India recorded at 122,649 in 2019. We want to ensure that we leverage the tremendous relationship Kenya and India has had over the years to increase the numbers from this market.”