Atlantis, The Palm prepares for a bumper 2020; saw positive growth from emerging markets in 2019
Upon completion of a three-year makeover, Atlantis, The Palm has reported record-breaking 2019 with an average occupancy of 90%. This increase in visits as a result of strong footfall from top source markets as well as from diversified markets and is in line with the tourism strategy set out by Dubai Tourism (DTCM).
Significantly bookings from the UAE were up by 39%, while Norway experienced a 24% growth in bookings, China an increase of 16% and Russia 14%. Bookings from Saudi Arabia surged by 25%, while bookings from the rest of the resort’s top markets including the UK, USA and India, remained robust.
“Ahead of Expo 2020, we undertook a programme that has updated our property with contemporary flair, while staying true to the property’s iconic heritage. Revamped and revitalised, it has been stylishly upgraded, while still keeping the soul of Atlantis alive,” said Timothy Kelly, Executive Vice President and Managing Director, Atlantis Resorts & Residences. “We are maintaining our focus on customer needs and demands, and constantly evolving, ensuring that each and every experience is unique, with all our visitors making memories that last a lifetime,” he added.
Dubai welcomed 16.73 million visitors in 2019, with Atlantis, The Palm’s diversified portfolio ensuring that more than half a million of these visitors checked into the iconic resort. With next year’s Dubai Expo 2020 projected to attract 25 million visitors over a period of six months, more than 70% of visitors will be coming from outside the UAE, which will have a significant effect on Dubai’s hospitality industry – and Atlantis, The Palm is ready for the influx.
“With Dubai attracting more than 16 million tourists in 2019, more than half a million of these opted to stay at or visit Atlantis, The Palm, which is testament to the hard work that has been put in to revitalise the resort. We fully expect the year ahead to be a buoyant one and we are looking forward to welcoming even more tourists in 2020,” said Timothy Kelly.
2019 marked a transformative year for the Atlantis, The Palm. To celebrate the completion of a three-year refurbishment programme, the resort recently launched the ‘Atlantis Reimagined’ campaign which seeks to hero the enhanced and invigorated resort. As of December 2019, Atlantis, The Palm saw the completion of the refurbishment programme that has refreshed the entire resort.
In 2020 Atlantis Aquaventure plans to open a third tower. The expansion, which will include nine new attractions including the world’s longest waterslide, will make it one largest waterpark in the world.
June 4, 2020