5th edition of Bengal Travel Mart concludes successfully in Siliguri


Bengal Travel Mart is an initiative of Eastern Himalaya Travel & Tour Operators Association, supported by West Bengal Tourism Department and Incredible India, to showcase tourism in Siliguri, West Bengal. The fifth edition of the Bengal Travel Mart (BTM) was held from February 22 to 24 at Montana Vista, Siliguri. Siliguri is the gateway to the North Eastern part of India and neighbouring countries like Nepal, Bhutan and Bangladesh.

The mart brought together tourism stakeholders from all over India, including West Bengal and the neighbouring countries like Nepal, Bhutan and Bangladesh. 140 Buyers from all over India and abroad gathered at the mart. There were 80 to 90 domestic and 40 to 50 international buyers from Nepal, Bhutan and Bangladesh.

There were two main segments that drove the programme. Firstly, the B2B segment which focused on the hosted buyers from all over India, Nepal, Bhutan and Bangladesh, who got an opportunity to interact with the local stakeholders of the Eastern Himalayan region in general and West Bengal in particular. This time Bengal Travel Mart had sellers from outside of West Bengal as well which shows that the mart is now reaching out beyond the domain of Bengal. There were around 113 sellers from Bengal, Sikkim, New Delhi and our neighbouring countries who displayed their products at the mart. The second and the most important part of the mart was the B2C segment which focuses on the Inter-State traveller. It gives an opportunity to the local traveller to meet stakeholders from across the country and gather information to facilitate their travel within Bengal and beyond.

Major hotel chains like Marriott, Mayfair, Sterling Holidays, Summit Hotels, Waxpol, Golden Hotels, Pride Hotels, Jagjeet Hotels & Resorts, Yangthang Group of Hotels, Pine Tree Group, Anand Palace were the Hospitality Partners.

West Bengal, Gujarat, Tripura, Madhya Pradesh, Odisha, Sikkim were the State participants, while Incredible India was the Associate Partner.

Nepal Tourism Board, Pokhara Tourism Council and TOAB were the International Partners.

The Associate Partners of the event were IATO, ADTOI, ETAA and JTWA.

A Memorandum of Understanding (MOU) was signed between EHTTOA and TOAB (Tour Operators Association of Bangladesh) to facilitate Cross Border Tourism and encourage more travellers into West Bengal from across our neighbouring countries. EHTTOA had previously signed a similar MOU with NATTA (Nepal Association of Tour & Travel Agents).

Some of the imminent people who were present at the mart were: Goutam Deb, Minister in Charge, Department of Tourism, Government of West Bengal; Sachin Jadav, IAS, Director Department of Tourism, Government of Odisha; Sagnik Chowdhury, Regional Director East, Ministry of Tourism, Government of India; Soubaghya Mahapatra, Executive Director, Mayfair Group of Hotels; Md Rafeuzzaman, President, Tour Operator Association of Bangladesh; Achyut Guragain, President, Nepal Association of Travel and Tour Association (NATTA); Jagat Mehta, President, Enterprising  Travel Agents Association (ETAA); Mrinalini Srivastav, IAS, Government of Sikkim; Ashwini Kumar Singh IG BSF Frontier Headquarters, Kadamtala; and M K Pradhan, Additional Director, Department of Tourism, Government of Sikkim.