TENCEL Home to offer eco-friendly luxury to hotels across India
Lenzing Group (Lenzing) announced its plan to bring its TENCEL branded fibres for the hospitality industry in India to power the comfort and performance-driven category with environment-friendly materials. Lenzing has already been partnering with some of the leading home and furnishing brands and manufacturers of the country like D’décor, Welspun, Trident, Spread Home, etc. It works with some of the major international home décor brands such as Pottery Barn, Quilts, HOME, HEFEL, IKEA and West Elm to name a few.
The travel and tourism sector has grown by leaps and bounds over the years. As per the World Travel & Tourism Council’s (WTTC) annual research, the sector grew at 3.9% to contribute a record $8.8 trillion and 319 million jobs to the world economy in 2018. Such growth also brings the need for sustenance. With a growing population and increasing tourists, the hospitality industry is looking into ways they can make tourism more sustainable and eco-friendlier, especially in bed, bath and linen segment. There is an urgent need for sustainable alternatives for fibres with performance features to the current ones available in the market.
With TENCEL Home nature meets luxury. TENCEL Home fibres are wood-based cellulosic fibres produced under environmentally responsible processes, offer long-lasting natural comfort and pure living environments. TENCEL Home comprises of Lyocell and Modal fibres which are naturally gentle on the skin with an exquisitely soft touch, enhancing your quality of sleep and guest experience. The products find their application in all aspects of home – bedsheets, quilts, pillows, towels, carpets and upholstery. These fibres are 100% biodegradable.
Commenting on the opportunity in India, Avinash Mane, Lenzing said, “In recent times, the hospitality industry has seen a rising trend towards incorporating eco-friendly products and amenities to achieve sustainable goals as well as their overall brand vision. We aim, to support this vision through TENCEL Home.”