Japan National Tourism Organization launches ‘Your Japan 2020’ campaign


In a strategic move to entice the Indian outbound travellers, Japan National Tourism Organization (JNTO) is kick-starting the year with a brand new ‘Your Japan 2020’ campaign. The new campaign aims to provide special experiences and great offers to the Indian travellers on an unprecedented scale.

As 2020 also marks the year of much-awaited and spoken about the Olympic and Paralympic Games in Japan, the country is all set to welcome visitors from all across the world. In order to make their visit entertaining, JNTO has charted out fun filled events across the year and all-around Japan. While the destination would be buzzing with festivities, unique offers like exclusive public openings, Japan-first special events, free air tickets to local areas and large discounts will elevate the mood of the visitors.

Through the campaign ‘Your Japan 2020’, JNTO wants to invite visitors globally to experience Japan their way through events like never before. This high magnitude campaign began on January 1 and will extend till end of this year; that is December 31, 2020. JNTO through its premeditated partnership is allowing travellers on an economical trip to Japan as both domestic and international airlines are handing out phenomenal discounts.

The year 2020 in Japan also marks a year for the shopaholics as the destination is hosting their largest shopping festival on record from January 1, 2020 – February 28, 2021. More than 1,000 stores nationwide are providing never seen before discounts. The shopping outlets are also organising fun filled events winners of which will be rewarded with exciting goodies. Moreover, for a special shopping experience during the bargain seasons Japan Shopping Tourism Organization (JSTO) will be providing additional cashback benefits.

For a hassle-free travel in Japan the visitors can also enjoy the luxury of ‘hands-free’ travel with half-price luggage storage and delivery services. There are numerous engaging activities planned such as cooking classes for foodies and washoku-lovers (Traditional Japanese Food lovers). Japan visit in 2020 has something for all as even the anime lovers can witness Pokémon and other popular characters re-energised this year.

Commenting on the campaign, Yusuke Yamamoto, Executive Director, JNTO said, “The year 2020 is highly crucial for Japan as all eyes would be on our destination for hosting the World Olympic Games. In order to make every individual’s visit to our destination enthralling, JNTO has made conscious efforts in planning. We have categorically focussed on each area of traveller’s interest and spread activities all around the year starting from January 1 to December 31, 2020. We are extremely thrilled to host each one of you in Japan and are certain that your visit would be something, which you would never forget. Through our new campaign ‘Your Japan 2020’, we would like to invite more and more Indian to come and explore Japan to the fullest the way you want it to be.”

Japan in fact witnessed 11,700 Indian tourist arrivals in December, posting 13.9% SPLY hike. Moreover, 175,900 Indians visited Japan from January-December’19, posting a phenomenal 14.2% year-on-year hike.