Australia launches India Host Program to lure more Indian travellers
In a bid to tap the burgeoning Indian overseas tourist market, Australia has launched a new programme that will help the country’s tourism operators to offer tailored premium experiences for the Indian travellers.
Australia’s Tourism Minister, Simon Birmingham, announced the India Host Program which has been developed by the Australian Tourism Export Council (ATEC), in partnership with Tourism Australia and Austrade.
“With an estimated 70 million Indians set to travel overseas annually by 2035, we need to make sure that Australia is well-positioned to capitalise on the huge potential of this market,” Minister Birmingham said.
The number of visitors from India travelling to Australia is expected to grow to nearly 1.2 million within the next 10 years and could be worth over $9 billion annually to Australia’s economy.
“We want to assist Australian tourism operators to better appeal to India’s young demographics and growing middle-class that is driving their desire for premium products and experiences. The timing of this initiative couldn’t be better with the T20 Cricket World Cup taking place in Australia next year which we know will be a huge drawcard for Indian tourists,” added Minister Birmingham.
The programme will consist of five online webinar-style modules along with trade workshops around the country to ensure regional and city-based tourism businesses and operators can participate.
September 22, 2020