Tourism Authority of Thailand along with Expedia Group and UNESCO launch Sustainable Tourism Pledge


The Tourism Authority of Thailand (TAT) together with the Expedia Group and the United Nations Educational, Scientific and Cultural Organisation (UNESCO), are launching a global sustainable tourism initiative, ‘The UNESCO Sustainable Tourism Pledge’ (the Pledge), to reduce single-use plastic whilst promoting local cultural and community activities in Thailand.

The Pledge renews an existing MOU agreement between TAT and Expedia that began in September 2018 and saw both parties working closely to attract international tourists to emerging secondary destinations such as Chiang Rai and Mae Hong Son. This resulted in a 25% annual increase in demand for accommodation in Chiang Rai, especially from international travellers to four- and five-star hotels at a 1.5-times higher level of spending than Thai domestic travellers.

Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing – Asia and the South Pacific said, “This strategic tripartite agreement comes at an opportune time when TAT will focus on building confidence for Thailand’s tourism brand by promoting responsible tourism. It ensures that Thailand’s tourism sector will maintain its strong economic growth, as TAT prioritises environmental sustainability and cultural vibrancy that positions Thailand as a sustainable destination in accordance with the TAT’s vision.”

The agreement also puts sustainability at the heart of everything TAT does as it gears up to mark its 60th anniversary in 2020.

Chattan said, “This cooperation with leading global tourism partners such as the Expedia Group and renowned organisation like UNESCO enables TAT to encourage tourism stakeholders to accelerate sustainable tourism development nationwide.

“TAT is determined to protect and conserve the environment as part of our on-going ‘Lot Lok Luea’ (Reduce Plastic Waste) project, which invites the general public and the travel industry to stop using single-use plastic and opt to use alternative natural materials. This not only protects the environment but also promotes the use of organic materials that save the Earth and adds value to local resources.”

Under the Pledge, all parties are committed to supporting the reduction and elimination of single-use plastic while also promoting local culture and community activities in Thailand.

According to Expedia, the Pledge demonstrates its commitment to promoting sustainable tourism and enhancing environmental consciousness amongst partners across the travel industry.

“Expedia is honoured to have the opportunity to cooperate with two leading global organisations on tourism and sustainability such as TAT and UNESCO. Everyone has a role to play in promoting sustainable tourism to help preserve beautiful attractions worldwide,” concluded Jean-Philippe Monod, Vice-President Government and Corporate Affairs of Expedia Group.