Lufthansa Group to offer the simplest frequent flyer programme ever
The Lufthansa Group is simplifying its status programme and offering its customers an even easier and more transparent collection system for achieving and maintaining Frequent Traveller, Senator and HON Circle levels. Loyalty towards Lufthansa Group airlines will be rewarded to a greater extent than ever before. In the future, the airlines will also be appointing their guests Frequent Traveller and Senator for life in recognition of their long-standing loyalty. All changes to the status programme will apply to flights from January 1, 2021 and onwards.
The latest iteration of Lufthansa’s Miles & More programme is in line with the group’s focus on delivering seamless, evolved and premium customer experiences to its patrons around the world. The changes made to the programme will introduce greater transparency and simplicity in points allocation, in addition to driving long-term loyalty amongst its global consumer base. The loyalty programme also reflects the group’s new, modern understanding of premium travel.
George Ettiyil, Senior Director Sales South Asia – Lufthansa Group Airlines asserts that Indian customers, in particular, stand to reap significant benefits from the changes made to the programme. He said, “With the latest evolvement of the Miles & More Program, the frequency of flying will be rewarded more than ever to attain and maintain status with Lufthansa Group Airlines. This simple approach will benefit the Indian customers and fans of our airline brands, as we are personalising their rewards and uncomplicating the points accumulation process. Through this, we aim to enhance their experience of travelling with a Lufthansa Group Airline even further.”