FITUR 2020 announces South Korea as its Partner Country


The next edition of FITUR 2020, will present South Korea as its partner country. South Korea is a destination that has significantly increased its foreign visitors and in 2018 reached 15.3 million tourists, 15.1% more than the previous year. This Asian country is also increasingly attractive to Spaniards, with 27,314 visitors last year, 17.2% more than in 2017.

South Korea’s presence as a FITUR Partner country opens up a wide scope for joint activities in the most important fields of promotion and communication at this major event for the tourism industry, organised by IFEMA, which will hold its 40th edition from January 22 to 26, 2020 at Feria de Madrid.   This Asian country and FITUR will be joining forces at an especially auspicious moment: the 70th anniversary of the beginning of diplomatic relations between South Korea and Spain.

Korea is currently Spain’s third-largest inbound market in Asia and the Korean people’s interest in Spain has grown considerably in recent years. More than 490 thousand Korean tourists visited Spain in 2018, compared to 440 thousand in 2017 and 43 thousand in 2010. Good connections, with direct flights from Seoul to Madrid and Barcelona, make it easier to travel between the two countries.

As the host country of FITUR 2020, the Ministry of Culture, Sports and Tourism of the Republic of Korea along with Korea Tourism Organization, under the slogan ‘Imagine your Korea’, will showcase extensive promotional campaign towards the Spanish public.

South Korea is a very attractive MICE destination, for which it has 13 convention centres, more than 100 venues for organising events and meetings, and numerous activities for incentive trips.