The Brazilian Tourism Board recently launched their new international promotional campaign ‘The King of Rolê’, which encourages international visitors to compete to win a trip of a lifetime to Brazil, for 30 days, all expenses covered.

Embratur President Gilson Machado Neto explained, “We are launching an international online competition to choose an international visitor who will spend 30 days travelling around the country. This will include visiting destinations in all regions of Brazil and even meeting with President Jair Bolsonaro.”

Neto also informed that participants should send videos of up to one minute, explaining why they should be chosen to spend win a free 30 days trip to Brazil.

The Embratur’s President also informed that the campaign will have the support of the Brazilian airlines and hotels. The goal is for the winner to be in Brazil during next year’s Carnival and take a tour of the events in Rio de Janeiro, Pernambuco, Bahia, and Sao Paulo.

The promotion is being advertised mainly in countries that have been granted visas waives for entry into Brazil: the United States, Canada, Australia, and Japan. In Europe, the action will reach Portugal, Spain, Germany, Italy, and France, as well as Russia. In addition, the goal is also to attract visitors from the Southern Cone and Mercosur, such as Argentina, Chile, Paraguay, and Uruguay.

‘Rolê’ is a Brazilian expression that loosely translates to ‘going for a fun walk’. Going for a ‘rolê’ means to hang out, to make new friends and to enjoy life.