AirAsia enhances mobile app with new and innovative features

airasia-enhances-mobile-app-with-new-and-innovative-features

AirAsia has announced all-new enhancements to its mobile app for Android and iOS, including innovative new features to enhance the guest experience.

Using a guest-centric approach to support the acceleration of the company’s vision to be more than just an airline, the mobile app has been redesigned for quicker performance and improved usability to offer guests a more seamless, personalised experience.

In addition to optimising existing features, several new features have been introduced, including new booking flow and interactive search map; flight chat rooms; seamless access to boarding pass via Apple e-wallet and travel inspiration at fingertips which is a new guest interaction function that matches themes and intent to travel to an AirAsia destination with exclusive content and fare deals.

AirAsia Group Chief Commercial Officer, Karen Chan said, “AirAsia has been investing in cutting edge technology and customer experience talent to enhance our digital capabilities. The redesign of our mobile app also complements the many other digital initiatives we are working on, such as the transformation of airasia.com into ASEAN’s leading travel and lifestyle platform, and rollout of our Fast Airport Clearance Experience System (FACES) facial recognition system. We believe these new people-centric features will make planning and booking a trip easier and more enjoyable for our guests. We will continue to invest in initiatives that deliver a more personalised touch and we look forward to observing how our guests interact with us and fellow travellers.”