Visit Brussels organises Brussels Tourism Mission in Mumbai and Delhi


Visit Brussels recently organised a Brussels Tourism Mission in India and interacted with over 200 trade and media partners from the travel fraternity. The two-city event covered Mumbai on October 9 and Delhi on October 11 respectively.

The mission was led by Pieter Callebaut, Business Development Leisure, and Ellona Pereira, Account Director, – India with a clear mandate of ensuring that the travel trade should experience the rich hospitality that not just this European capital has to offer but Belgium as a whole destination. The week-long visit to Mumbai and New Delhi were jam-packed with meetings with leading travel agents in both cities, training programme for front line travel staff selling Brussels as a destination but most importantly the day event in Mumbai highlighted Belgium gastronomy, wherein participants were offered a spread of Belgian delights from waffles to beers to fries to an interactive chocolate making workshop.

It was an honour and privilege to have the Ambassador of Belgium to India H.E. François Delhaye host a networking cocktail and dinner for select travel trade partners at his residence in Delhi while the Consul General of the Kingdom of Belgium, Pierre-Emmanuel Brusselmans was present at the Mumbai event as seen enthusiastically interacting with the travel fraternity.

Pieter Callebaut, while addressing the gathering, spoke about the importance of the India market for Brussels’ tourism industry and briefed travel partners on the various attractions in the capital. “Brussels is growing to become an important ‘go-to’ destination in all the European itineraries. In the year 2018, 28,756 Indians visited Brussels and there was a growth of 22% in arrivals from India as compared to the year 2017. Also in the same period, a significant rise of 30% in the number of nights spent in Brussels by Indians has been observed,” he added. Also present were the two starred attractions of Brussels namely Atomium and Mini Europe who presented their product offerings. Turkish Airlines our preferred travel partner gifted two economy return tickets to the winners of the lucky draw along with a two-night stay at Amigo Hotel in Brussels and a two-night stay at Marriott properties in Brussels.

As part of our promotional activities in India, Visit Brussels is focused on growing awareness and visibility of the European capital through workshops, sales visits, travel agent destination training and much more. This year, Visit Brussels has targeted markets such as Ahmedabad, Chandigarh, Kolkata, Pune, Nagpur and Hyderabad through training programmes. In the coming months, we aim to organise more training programmes for agents from other key cities of India with an objective to strengthen the image of Belgium and in particular Brussels as a tourist destination.