NYC & Company spotlights NYC as leading convention and meetings destination
NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, spotlights destination news, strategic convention development plans and product updates.
“Meetings generate incredible value for businesses and communities while contributing meaningfully to the U.S. economy,” said NYC & Company President and CEO Fred Dixon. “In my new role as Meetings Mean Business co-chair in 2020, I’m pleased to elevate the importance of this crucial industry segment while also spotlighting New York City’s prowess as one of the leading U.S. destinations for meetings and conventions.
“NYC & Company is pleased to promote the unique value proposition of convening in New York City. When a planner chooses to ‘Make it NYC,’ the results will exceed expectation and inspire imagination,” said Jerry Cito, executive vice president, Convention Development, at NYC & Company.
Recent destination developments include the May openings of the Statue of Liberty Museum, Empire Outlets — the first outlet shopping centre in the five boroughs, set on the Staten Island waterfront — and the long-anticipated 512-room TWA Hotel at JFK International Airport. Jointly, the three represent enthralling new attractions for delegates and a convenient, glamorous new Queens conference hotel, accessible via JetBlue’s terminal. This October the Museum of Modern Art reopens after a 40,000 sq ft expansion of its gallery space.
On Manhattan’s west side at the brand-new Hudson Yards neighbourhood (the largest private real estate development in the history of the U.S.), delegates can enjoy retail and dining at The Shops and Restaurants; arts and culture at The Shed; a climbable public sculpture and Instagram-magnet, Vessel; and the flagship Equinox Hotel, Hudson Yards, NYC. The Edge observation deck will debut on the 100th floor of 30 Hudson Yards in early 2020, and events space on the 101st floor will offer unmatched views, all within walking distance of the nation’s busiest convention centre, Javits.
NYC & Company also promotes sporting events and LGBTQ+ conferences throughout the City. The destination boasts two sports franchises per professional league, plus minor league teams. Their many arenas can host major activations such as WWE events tied to WrestleMania and Fortnite World Cup, hosted in Brooklyn and Queens, respectively. In June 2019, New York City hosted five million attendees for WorldPride, a testament to the City’s unmatched reputation for hosting major events on the world’s stage. In addition, NYC welcomed the IGLTA Global Convention and PROUD Experiences, returning to New York City next year, hosted in both Manhattan and Brooklyn. NYC & Company also partnered with LGBT MPA on a first-ever City FAM trip for LGBTQ+ planners.
In 2018, NYC welcomed approximately 65 million visitors including 13.3 million business travellers (2.9% increase from 2017) and 6.2 million delegates generating more than $46.4 billion in direct spending. An estimated 69.8 million visitors are expected to visit New York City this year.