Odisha Tourism showcases its offerings in Kolkata
Odisha tourism recently organised a roadshow in Kolkata to showcase the various tourism products that can be explored in the state.
Leading a delegation to Kolkata for Odisha Tourism roadshow, Tourism Minister of Odisha Jyoti Prakash Panigrahi said that Odisha has huge untapped tourism potential and the state government is taking measures to unlock the potential.
Speaking at the roadshow, organised by FICCI, Panigrahi said, “We are especially focusing on segments like ecotourism, ethnic and handicrafts tourism, besides capitalising on niche segments like heritage homestays and adventure tourism, so that more tourists can explore the unexplored parts of Odisha – apart from the most popular destinations like Puri and Konark.”
“The super-cyclone Fani battered Puri in May this year. But it could not dampen the enthusiasm and dedication of the Government of Naveen Patnaik and the people of Odisha to revive the destination and successfully conduct the grand Rath Yatra,” he added.
The state government has already expressed its intent to encourage investment in experience rich tourism products like houseboat tourism and caravan tourism.
Odisha’s present campaign has successfully concluded roadshows in Mumbai, New Delhi and Kochi (Kerala), including rapid B2B networking meetings between travel, apart from select meetings with investors and brands looking to enter Odisha’s tourism and hospitality sector.
Commissioner cum Secretary, Vishal Kumar Dev highlighted the key offerings of Odisha across segments such as heritage tourism, ecotourism, ethnic tourism and spiritual tourism amongst others. Dev, also in charge of the Sports & Youth Services Department, is known to have led Odisha’s emergence as India’s most vibrant sporting destination, a key factor for enhancing the state’s global brand image and pushing up foreign tourist arrivals.
“Bhubaneswar, one of India’s smartest and most liveable cities, is being increasingly connected to other parts of India and the world. It is this city which received commendations from the sporting world’s who’s who for conducting arguably the best sporting events ever in the form of the Odisha Men’s Hockey World Cup 2018, following the stellar organisation of the Asian Athletics Championships 2017. With this year’s successful organisation of the Commonwealth Table Tennis Championship and the much-anticipated FIFA U-17 Women’s Football World Cup 2020, we hope to preserve the global spotlight on India’s Best Kept Secret,” said Dev.
Odisha, which witnessed 1.5 crore tourist footfalls in 2018, hopes to see the numbers rise to over 2.5 crore in 2021. The state boasts some exciting tourist circuits including diverse wildlife tours across 19 protected areas, including two national parks, an enigmatic Buddhist circuit, apart from the spiritually exhilarating Golden Triangle Heritage Circuit of Bhubaneswar – Puri – Konark.
Among the key initiatives of the Department of Tourism is its virtual tourism drive, centred on its award-winning website odishatourism.gov.in. Built on the Adobe Experience Manager (AEM) platform, its capabilities in stakeholder engagement, multimedia information management and analytics Odisha Tourism hopes to reach a wider national and global audience with greater accuracy, and attract larger numbers of medium and high spending tourists. The website offers a portal for travel agents and hoteliers to register and publish their Odisha packages.
The Kolkata roadshow assumes key significance since its residents contribute 14% of Odisha’s annual tourist visits. Entrepreneurs and investors based in Kolkata and other parts of West Bengal will likely be key players in Odisha’s quest to maximise its tourism experiences through niche tourism products.
May 29, 2020