Assam Tourism in association with India Tourism Mumbai organises roadshow to boost tourism


Tourism Department Government of Assam in association with India Tourism Mumbai, Ministry of Tourism, Government of India organised a roadshow in the high-potential domestic markets of Ahmedabad, Pune and Mumbai to further boost tourism and to encourage domestic travellers to the delightful state of Assam.

The dignitaries present in the Assam Tourism Roadshow in Mumbai were Chandan Brahma, Minister of Tourism, Assam; Jayanta Malla Baruah, Chairman ATDC; Navadeep Kalita, Vice Chairman ATDC; Rajesh Prasad, Principal Secretary Tourism; Razvee Hussain, Secretary Tourism; Bhaskar Phukan, Managing Director, ATDC; Deba Kr Mishra, Director Tourism; Cauvery B Sharma, Deputy Secretary Tourism and the other officials of Tourism Department, Government of Assam. Neela Lad, Regional Director India Tourism, Mumbai and the other officials of India Tourism Mumbai, Ministry of Tourism, Government of India were also present in the roadshow.

The event highlighted Assam’s latest tourism offerings, forthcoming key festivals and events, a spectacular Satriya dance and folk dances of Assam performed by renowned film actresses of Assamese film industry viz. Barsha Rani Bishaya, Nishita Goswami, Shyamontika Sharma and Tanvi Sharma. 30 key tour operators and tourism stakeholders from Assam were present in the roadshow for B2B interaction with the tour operators of Maharashtra and other states for the promotion of tourism products of Assam.

On successfully concluding the roadshow in Mumbai, Chandan Brahma, Minister of Tourism – Government of Assam said, “The tourism department aims to promote not only Assam’s natural untouched beauty but also Assam’s rich and composite culture, tea, wildlife and many more. Through our ongoing B2B meets across various events in India, we are hopeful to attract our travel enthusiasts to our state of Assam. Such partnership meets provide an opportunity for our tour operators to interact and develop a business relationship. This year we aim to attract over 15 lakh tourists to our annual river festival called Dwijing Festival. This annual river festival is celebrated in the Bodoland Territorial Area Districts.”

Jayanta Malla Baruah, Chairman of ATDC who was also present at the event said, “Indian tourist is often looking for domestic holidays along with an international holiday every year. With the improved tourism infrastructure in Assam and well connected with major cities across India, we are confident of seeing an increase in domestic travellers. Assam is one of the most vibrant states of the country and it has a lot to offer apart from its very own Kaziranga National Park, Bihu and the mighty Brahmaputra.” Also, known as the wildlife capital of India, Assam has a lot more to offer from religious spiritual and historical monuments to unique tea estate experiences topped with adventure and authentic cuisine.

Additionally, Assam tourism plans to promote its tourism potential by participating in the upcoming national and international events.

Highlighting the growing numbers to the state, Brahma said, “Assam has witnessed an amazing increase in the numbers of tourist visitors every year. In 2018-19, the state witnessed 60,27,002 Indian visitors of domestic travellers and this year we are expecting to see significant growth in numbers.