Tourism Australia hosts its 17th Australia Marketplace India, discusses opportunities in ICC T20 World Cup


Tourism Australia hosted its 17th edition of the Australia Marketplace India (AMI) to further develop and strengthen tourism ties between the two countries prior to the ICC T20 Cricket World Cup 2020. The four-day event held in Kochi from August 8 to August 11 was aimed at acquainting the Indian travel trade with the newest tourism products and destinations from Australia. It saw great footfall from key travel buyers and was visited by a record number of 95 Indian travel companies. This time, 20 brand new Australian travel suppliers also took part in AMI. Bob East, Chairman, Tourism Australia and Brent Anderson, Regional General Manager, South & South East Asia, Tourism Australia were in attendance.

Speaking at the event, East said, “India is currently Australia’s fastest-growing inbound market and events like Australia Marketplace India provide a fantastic opportunity to reaffirm Australia’s appeal amongst the trade and for our industry to capitalise on India’s potential, ensuring sustained growth in visitation and spend from India. Our Indian travel partners have been tremendously supportive of Australia and they are some of our best advocates, who have played a big role in making Australia a preferred holiday destination amongst Indian High Value Travellers. As the host nation of the upcoming ICC T20 Cricket World Cup, played as two standalone tournaments for women and men, the coming year will be an exciting time for us, and we look forward to welcoming more Indian travellers to experience the Australian way of life.”

Tourism Australia also organised a media roundtable with Bob East, Chairman, Tourism Australia to discuss travel opportunities during the upcoming ICC T20 Men’s and Women’s World Cup 2020. Throwing light on the event, East disclosed that the World Cups would be a great opportunity to attract an additional 30,000 to 40,000 Indian visitors to Australia. With 13 venues spread across Australia, he explained that travel enthusiasts can go beyond the iconic tourist spots and explore uniquely Australian travel experiences during their stay in the continent.

Apart from AMI, Tourism Australia will actively part take in marketing activities as well as partnerships to engage more with the Indian market, hoping to register double-digit growth in the number of Indian tourists visiting Australia for the sixth consecutive year. To that end, Tourism Australia has added another level to its trade engagement programme, Aussie Specialists under the name Aussie Specialist Ambassador Program. Australia is also gearing up to ensure visa processing is as fast and convenient as possible. Visa applications can be lodged online at the convenience of the traveller. The average time taken for an online visitor visa to be granted is only 15 days and business visa applications are processed within 8 days. Online visa lodging offers other benefits such as electronic payment and the ability to check the status of the application online.