Shoes on Loose pioneers #SaveLadakh campaign with Ladakh Ecological Development Group & Ultimate Frontier Outlands

The #Saveladakh campaign was initiated at the onset of the tourist season in Ladakh season by SHoes on Loose which organised an event to support the cause of saving Ladakh and purging it of all plastic waste.

The campaign began with a clean-up drive organised at old Leh Town in collaboration with Ladakh Ecological Development Group and Ultimate Frontier Outlands. The idea behind the campaign was to promote the recycling, reusing and reducing the dependence on plastic bottles in Leh-Ladakh. Aimed at preserving the beauty of Leh, the campaign is also aimed at creating awareness about sustainable tourism in the region. The initiative wants to drive home the importance of being a responsible traveller who cares for the environment.

An awareness event was also held at Eco Park in Leh. The event saw the presence of honourable personas including Sonam Wangchuk, Founding-Director of SECMOL as an expert speaker; Tsering Samdup, Deputy Chief Executive Councillor and Dr Ishey Namgyal, M.C.L. President as chief guest. The agenda of this event was to discuss the problems which Ladakh is facing due to the increase in garbage and related environmental pollution due to the massive use of plastic as well as water scarcity in Leh.

Commenting on the initiative, Kritagya Tripathi, COO & Co-Founder, Shoes on Loose stated “As a responsible travel company, we believe that everybody has the right to witness the majestic beauty of the Himalayas but at the same time, it is the traveller’s responsibility to keep it clean. Because of these mountains and nature, we exist today and will exist tomorrow. The beauty of these places gives us a reason to travel. So, it is high time to educate tourists about ecological threats and try to make a positive impact on the environment and society”.

Sonam Wangchuk, Founding-Director of SECMOL added, “For such a fragile and desert ecology like Ladakh, we need to reduce and reuse all that comes here. It is difficult to solve the problem completely on 3R’s basis and therefore we need to come up with some innovative solutions to #saveladakh.”

Shoes on Loose and its team have a mission and vision to not only provide hassle-free travel to its clients but also to provide inclusive solutions towards a waste crisis for a particular destination.