Pride Group of Hotels targets 30 hotels nationally by 2022, plans to launch a new brand for millennials
The Pride Group of Hotels is presently scaling up its operations to focus more on ‘Pride Hotels’ and ‘Pride Resorts’ brands that are moderately priced, upscale, full service, business and leisure hotels. The group is also coming up with the new brand exclusively focused on millennial customers. The hotel chain is presently planning to open a 300-room property in Goa, besides expanding its presence in Guwahati, Panipat and Nashik later this year. It also plans to add 75 rooms and 50 rooms respectively at its five-star properties in Nagpur and Pune respectively. Pride Hotels is also in advanced talks with a hotel property in Mumbai to run under a management contract.
Announcing the developments, S P Jain, Managing Director, Pride Hotels Ltd said, “We are pleased to announce major expansion plans nationally primarily targeted towards Tier II and Tier III cities that translate into vast business potential. Pride Hotels presently own and operates 16 hotels nationally. By 2022 we plan to double the number of properties to 30 with over 3,000 luxury rooms to emerge as a leading national hotel chain in the country. Most of the new properties will be under management contracts. We will soon be launching a new brand to cater exclusively to the growing demands of millennial customers, one of the biggest segments in the hospitality industry.”
The Pride Group of Hotels is a major player in the hospitality industry in India operating under brands Pride Plaza, Pride Hotels and Pride Resorts. The group presently has an inventory of over 2000 rooms, 40 restaurants, and 60 banquet halls. All hotels are conveniently located and offer modern amenities and facilities for making the stay memorable. Each hotel is equipped with extensive banqueting, convention facilities, top of the line food & beverage services, health clubs and business centres, making the hotels the preferred venues for business and leisure travellers.