Odisha’s Chief Minister Naveen Patnaik launches revamped tourism website

odishas-chief-minister-naveen-patnaik-launches-revamped-tourism-website

Odisha Tourism’s revamped website, www.odishatourism.gov.in, was recently launched by Chief Minister Naveen Patnaik. This website gives the platform for Odisha to showcase to the world what they have to offer and also has the potential to empower people operating in the tourism and hospitality sector. 

While launching the revamped digital platform of Odisha Tourism, the Chief Minister stated, “It has been our constant endeavour to showcase Odisha to the world. Tourism is amongst the most sustainable routes to maximising employment opportunities for our youth and ensuing shared prosperity through community participation.”

The interface includes an array of arranged modules which helps in curating the visitor’s imagination to holiday in Odisha. The website also has an immersive homepage with iconic imagery contains planning and booking tools, travel agent search, travel advisories and embedded booking engines of Ecotour. The platform also showcases accounts of various traveller experiences in the form of blogs, vlogs and photos along with insights into local cuisine. 

“Leveraging digital technologies are consistently helping us unlock the true potential of Odisha Tourism. Our digital platform will also empower lakhs of people operating in the tourism and hospitality sector, individually and collectively, by virtue of it being an all-inclusive participatory platform,” he added.

“They can now leverage networks and reach out to tourists and potential business partners from far corners of the world, opening a huge window of opportunity,” he said.

The website also involves a pilot implementation of an e-commerce platform for Odisha handlooms and handicrafts by promoting state brands Boyanika and Utkalika to enable users to purchase authentic souvenirs. Another highlight of the website is its foray into the concept of virtual reality (VR) tourism. An interactive map with indigenous art forms of Odisha like Pattachitra allows the user to view multiple tourist attractions in 360-degree views and virtual tours.