Jamaica Tourist Board enhances commitment towards Indian market


Jamaica ranks amongst one of the most aspirational travel destinations’ for Indians. It is one of the top-visited destinations for families, honeymooners, leisure travellers and adventure seekers, from India.

Jamaica Tourist Board (JTB) has re-appointed TRAC Representations as their India Representative, to strengthen press relations and marketing strategy as a destination for diverse segments of travellers. The key objective is to enhance the positioning of Jamaica as a favoured travel destination for weddings, honeymoon, leisure and bleisure amongst the travellers from the India market.

Commenting on being re-appointed as the India Representative for JTB, Simeron Ghei, Associate Director, TRAC Representations expressed, “We are delighted with this re-appointment and privileged to be representing JTB in India. Jamaica is the ideal romantic island destination for those seeking an unforgettable experience for an anniversary or a honeymoon or simply just an unusual getaway. With so much to offer, destination Jamaica promises the best of everything to the Indian travellers. On the anvil are various engagements with Travel Trade as well as Consumer Marketing activations. We continue to promote this surreal beauty of the Caribbean in the India market, exclusively with media to increase the visitor arrivals from India to Jamaica.”

Jamaica is a land of unique culture, engaging activities, breath-taking landscapes and warm welcoming people. The destination presents a magnificent palette of experiences, a kaleidoscope of colours and sounds that make the island the most precious jewel in the Caribbean. One of the world’s naturally gifted locations for adventure enthusiasts. With its glorious vistas and verdant undulating terrain, the island country is an ideal destination for an action-packed vacation. The country offers an exhilarating choice for all age groups and has enough ingredients to incite a perfect Caribbean vacation.