Israel Tourism conducts a roadshow in New Delhi
Israel Ministry of Tourism (IMOT) conducted a roadshow in the capital city of New Delhi on August 22 to enhance commercial ties with the Indian travel trade fraternity. In an effort to retain the growth momentum of Indian arrivals to Israel, the team interacted with over 300 key travel and tour operators, MICE providers, up-market leisure operators and media personnel.
The event commenced with a presentation leading to an interactive session with the IMOT team. The roadshow included interactive B2B sessions, education programmes and workshops to aid trade members in planning itineraries and responding to customer queries.
The Israeli delegation was led by the newly appointed Director of Tourism for India & Philippines markets, Sammy Yahia along with Judah Samuel, Director – Marketing, Israel Ministry of Tourism, India and included representative partners from the tourism industry of Israel.
Commenting on the roadshow, Sammy Yahia, Director, Israel Ministry of Tourism – India & Philippines said, “The arrivals from India have exceeded expectations in the last few years and we have seen the same trend in 2019. India currently stands third in Asia among the top source markets for Israel. While keeping the current momentum going, the idea is to aggressively work towards increasing connectivity between India & Israel by introducing new airlines to service the route. I am delighted with this new position and foresee ample opportunities for us to push boundaries and reinvent the ever-evolving and dynamic Indian traveller.”
Israel has also quickly become Middle-East’s newest business tourism destination, gaining popularity with the Indian corporate and MICE segment. MICE travel to the country is booming at a steady pace as a YPO delegation is expected to travel in September this year while a 25-person delegation from Aries Agro Limited will be visiting Israel in September. A massive MICE movement was the CREDAI 19th NATCON 2019 hosted by CREDAI Telangana & CREDAI Andhra Pradesh in August that witnessed 850 attendees.
Israel offers a plethora of things to do and see to cater to the discerning traveller. From the historical city of Jerusalem to the beach city of Tel Aviv; from the Dead Sea, the lowest point on earth, to the marvellous underwater marine life of Red Sea in Eilat, Israel is truly a dynamic destination.
August 3, 2020