As India continues to be the top travel source market for Dubai, the Department of Tourism and Commerce Marketing, Dubai (DTCM) organised a three-city roadshow to strengthen travel ties with the Indian travel trade fraternity. The roadshow bandwagon began its journey in Kolkata on July 29, reaching the commercial hub of Mumbai on August 2. Twentyone key stakeholders of the Emirates’ tourism sector joined the India roadshow, including Dubai Expo 2020,  EMAAR Hospitality Group, Dubai Parks & Resorts, Costa Cruises, Atlantis, Jumeirah and many others. 

Abdulla Yousuf, Acting Director, Proximity Market, International Operations joined the Mumbai roadshow. In an exclusive interview with Travel News Digest, he revealed, “The roadshows held in India are very important to maintain a valued relationship with the travel trade directly and to keep them updated on what is new in Dubai and the latest launches the Emirate has to offer. We are pushing Dubai through different campaigns to the market while also including DMCs, attractions and key hotels as participants.” He further added that Dubai has received over two million overnight visitors from India, with hotel stays registering a growth of 13.7%, indicative of the fact that Dubai caters to all kinds of Indian travellers, across demographics and income groups. Dubai Tourism has also extended the free visa to Indian tourists below the age of 18 to further smoothen the travel process and sink in with the needs of Indian family travellers. The offer will be extended annually from July 15 to September 15. 

The roadshow began with B2B interactions, followed by a series of product presentations. An informative and insightful presentation on Dubai Expo 2020 revealed that Dubai will be hosting 192 countries, including India, over 173 days to showcase newer destinations and their offerings to attract tourists across genres. The World Expo is expected to be held in Dubai between October 20, 2020 and April 10, 2021. 

The roadshow in Mumbai was attended by the travel trade and media in huge numbers. Speaking at the show, Neil Shah, Senior Sales Manager, International Leisure Sales, Atlantis-The Palm said, “This roadshow is very crucial for us to target the Diwali holiday markets in Maharashtra and Gujarat, even Kolkata. The response we have received has been really good and we’re hoping for incremental business to come in as a result of these interactions.” 

Prashant Bhar, Account Manager (Commercial), Emirates added, “We came to the roadshow to spread awareness about Emirates and its new offerings. We have had some good interactions and look forward to many more.”

Throughout the year, DTCM will be conducting a series of PR activities in the Indian market. Joint marketing campaigns with 30 travel and trade partners all over the country, including Tier II and Tier III cities will be executed. Nine FAM trips and major campaigns including ‘School Break’ from April to June, the Monsoon and Diwali campaigns and the Adventure campaign will be carried out during the remainder of the year. The Emirate has also recently welcomed India’s first premium cruise ship, Karnika by Jalesh Cruises, further strengthening tourism ties between Dubai and India.