JetPrivilege launches a new integrated campaign JPMiles


JetPrivilege, an award-winning loyalty and rewards programme, part of the Etihad Aviation Group has unveiled its latest consumer campaign, which reiterates that the reward currency, JPMiles is ‘more powerful than ever’. The brand campaign seeks to educate all – about the innumerable opportunities for members through its platform for earning and redeeming JPMiles across airlines worldwide, any hotel booking across the globe, every time one shops online or at a store, using any of its co-brand cards, at hundreds of restaurants or thousands of petrol pumps. The campaign remains true to the brand ethos of fulfilling aspirations by creating an unparalleled value proposition for its members and enabling them to derive maximum value from their JPMiles.

The campaign followed the launch of JetPrivilege’s new air reward offering, ‘Select Flights’, which enables members to now Book and earn JPMiles across airlines, any destination, any flight and any seat in India or globally. Members can additionally continue to redeem their JPMiles to fly free across multiple airlines. As always, members can also continue to use their JPMiles on hotel stays, fuel and 2500+ merchandise options on the JetPrivilege Reward Store. JetPrivilege remains committed to introducing innovative ways by which its 9.8 million growing member community can derive maximum benefits across a diverse partner network. The campaign will go live across print, digital and outdoor media including airports.