EaseMyTrip expands its footprint in UK market
EaseMyTrip.com (EMT) has expanded its footprint into the UK Market. In its pursuit of adding itineraries and entering into new markets, the company has now set up a new office via subsidiary company of EaseMyTrip – EASEMYTRIP UK LTD at London in UK.
EMT has a strong footprint in the Indian market. It registered a turnover of Rs 1,956 crore in FY 2017-18 with the total ticket sales exceeding to more than 50% in FY 2018-19 and a customer base of more than eight million direct customers.
Commenting on the development, Nishant Pitti, Co-Founder & CEO of EaseMyTrip said, “The UK is the 6th most popular tourist destination in the world, with more than 40 million people visiting the country in 2018. We foresee immense potential in this country for travel and tourism sector which will thus boost our business. Our subsidiary company EASEMYTRIP UK LTD in UK is focussed at providing the best travel experience to our customers. Furthermore, we can also customise travel itineraries for UK by analysing the budget and requirements of our clients.”
According to VisitBritain report, foreign tourists spent $31.93 billion in the United Kingdom in 2017. In 2017, there was a sharp rise in the number of visitors from China, Australia, the Middle East, India and the U.S. that produced a 9% growth in total spends. The year 2017 observed a record 562,000 visits from India to the UK, which was 35% more in comparison to the previous year. Indian travellers spent a record £454 million in the country, thus showing the absolute popularity of the country’s beauty and culture amongst Indians.
Along with air products, the company is also strengthening its position with non-air products like hotels, bus and train booking. In its quest to offer the entire gamut of travel related services, the company recently introduced IRCTC Train Tickets on its platforms. They tied up with China’s VariFlight for real-time GPS tracking of flights to ensure technologically advanced services to its customers thus enhancing the user experience.
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