The Empire State Building and NYC & Company partner to launch ‘NYC: Above And Beyond’ exhibit
The Empire State Building announced its partnership with NYC & Company on ‘NYC: Above and Beyond’, a brand new interactive experience designed to provide personalised travel recommendations to visitors from around the globe. The new exhibit, which will open in the Fall of 2019, will be located on the 80th floor of the iconic landmark, which welcomes over four million visitors per year.
The ‘NYC: Above and Beyond’ exhibit encourages visitors to create a personalised trip itinerary from the top of the Empire State Building – the first stop for many during their visit to New York City. Using an array of engaging questions about their interests and the length of their stay, a comprehensive list of recommendations for seeing Manhattan, Brooklyn, Queens, the Bronx and Staten Island will be displayed for users who can then select their favourites. Then, their selections can be e-mailed or transferred by near field communication directly to the visitors’ handheld devices. The exhibit also includes a wheelchair-accessible mode and a kid-friendly height making it accessible to all visitors.
“When the Empire State Building researched for the top to the bottom redevelopment of its visitor experience, there was a clear call for assistance with itineraries and desire for an all-knowing resource. We immediately reached out to NYC & Company to partner with them and that resulted in ‘NYC: Above and Beyond’,” said Anthony E Malkin, Chairman and CEO of Empire State Realty Trust. “We are honoured to partner with NYC & Company on this brand new venture to improve the visitor experience to New York City at the World’s Most Famous Building.”
“We congratulate the Empire State Building Observatory on this truly remarkable reinvention of one of the world’s most beloved sites. Visitors are in for a real treat, whether they are rediscovering this iconic attraction or experiencing it for the very first time,” said Fred Dixon, NYC & Company’s President and CEO. “NYC & Company is also proud to partner in the Observatory’s new ‘NYC: Above and Beyond’ experience, a completely digital itinerary planning resource for the dynamic neighbourhoods and boroughs that await them beyond the view,” he added.
The ‘NYC: Above and Beyond’ exhibit was designed to complement the stunning city-wide view from the 80th floor, enveloping visitors with expansive views of the city they are about to experience. It was created by a best-in-class team of design and research leaders who specialise in curating authentic customer experiences. The exhibit is part of the second phase of the larger redevelopment currently taking place at the Empire State Building.
May 29, 2020