SITE launches its manifesto for the incentive travel industry


At SITE’s Global Conference in Bangkok in January under the expert guidance of Martin Sirk, former Executive Director of ICCA, The Bangkok Manifesto was created. The manifesto came into being following a series of workshops with SITE’s international board of directors, trustees of the SITE Foundation and a cohort of global experts in the field of incentive travel. The final 10 statements of the Bangkok Manifesto were then crowd-sourced with the full conference assembly using Slido, the online audience engagement platform.

Supported by Meet in Ireland, the Bangkok Manifesto will be a core reference point for incentive travel professionals throughout 2019. A print collateral piece, complete with commentary from incentive industry thought leaders was launched at IMEX, Frankfurt. At SITE’s annual conference in Vancouver, Canada in January 2020, the Vancouver Manifesto will be crafted as well.

“Only SITE – the ‘I’ in MICE – has the authority and entitlement to produce a manifesto about incentive travel, articulating its true purpose and identifying its tremendous value within the ever-changing business world today,” said SITE President Philip Eidsvold, CIS, CITP, VP Strategic Alliances, One10.

SITE’s CEO Didier Scaillet added, “SITE’s voice needs to reach out beyond our membership and our industry into the business world and society itself positioning incentive travel as an extraordinarily effective tool for improving business performance and travel as a transformative agent for positive change in communities and society at large.”

“Meet in Ireland is proud to assist SITE in the creation of this hugely important document. Incentive travel is the fastest growing sector of MICE with the highest per person spend and the widest reach across the destination supply chain. Incentive travel delivers significant economic benefit for destinations like Ireland along with the wonderful boomerang effect – satisfied clients tend to return again and again and generate great word of mouth for the destination,” said Ciara Gallagher, Manager, Meet in Ireland, the official MICE brand for the island of Ireland. Owned and managed by Fáilte Ireland – the National Tourism Development Authority – it promotes Ireland as a world-class business events destination.

The Bangkok Manifesto is a wide-ranging series of statements that tackle the nature, purpose and direction of incentive travel.