NYC & Company announces promotional partnership with Sony Pictures Entertainment on Spider-Man: Far From Home


NYC & Company announced a promotional partnership with Sony Pictures Entertainment on the highly anticipated release of ‘Spider-Man: Far From Home’. In 2018, NYC welcomed an estimated 13.3 million family visitors, a nearly 6% increase over 2017. Family visitation to New York City currently represents 20% of total visitation to New York City, with expected growth in the future. For kid-friendly NYC travel materials, guides and itineraries inspired by Spider-Man, visit

“We’re excited to partner with Spider-Man: Far From Home—starring a hometown hero and Queens native to highlight all there is to do for families when visiting NYC,” said Fred Dixon, President and CEO of NYC & Company. “Adored by travellers of all ages, Spider-Man is an exceptional representative of the never-ending excitement found across the five boroughs.”

“New York is comprised of so many wonderful neighbourhoods and even though Spider-Man is far from home in this film he will always be your friendly neighbourhood Spider-Man and a native New Yorker,” said Jeffrey Godsick, EVP of Brand Management and Global Partnerships, Sony Pictures Motion Picture Group.

In celebration of Peter Parker’s native roots to the Big Apple, NYC & Company has put together a list of Spidey-approved activities families can enjoy this summer in NYC, which can all be found on, including ‘Spidey-Eye Views of New York City’, with 16 exciting sites across the five boroughs; ‘Swing by Spider-Man’s Home Borough’, showcasing must-see locations in Queens; and a complete guide to visiting NYC with family.

The campaign will be promoted through out-of-home media in the five boroughs, Boston and Chicago, social media engagement by @nycgo using the hashtags #SpiderManxNYC and #SpiderManFarFromHome and TV spots running in NYC taxicabs. The campaign creative illustrates Spider-Man climbing the Unisphere in his home borough of Queens, incorporating NYC & Company’s global tourism campaign ‘Famous Original New York City’ as well as the official branding for Spider-Man: Far from Home.