IBTM China announces new Technology Zone for 2019 show

ibtm-china-announces-new-technology-zone-for-2019-show

IBTM China has revealed details of its brand new Technology Zone. The zone will see IBTM China partnering with DAHLIA+ Agency to deliver an interactive educational experience for exhibitors, hosted buyers and visitors for its 2019 event, which takes place in Beijing from August 27-29.

The Technology Zone will feature a tech stage for event technology and event design experts to share their latest concepts and ideas. It will also include a tech bar run by the professionals at DAHLIA+ Agency; a go-to area for event attendees to get answers to questions about professional branding, social media usage, digital marketing and tech solutions. Select technology-focused exhibitors will be able to display their products in the zone and deliver presentations showcasing their latest concepts and ideas. There will also be guided event tech tours specifically tailored towards the needs of Hosted Buyers to help them plan and execute outstanding events and establish strong business modules.

DAHLIA+ Agency was founded by Dahlia El Gazzar, who was named one of the Smart and Inspirational Women in Meetings two years in a row by Smart Meetings Magazine. With over a decade of experience in meetings and events, Dahlia works with a wide range of events professionals, helping them change the way they work through smart event technology, productivity habits, and unique digital marketing strategies.

Nicole Ci, Event Manager, IBTM China said, “We’re thrilled to be collaborating with DAHLIA+ Agency for our new Technology Zone at IBTM China this year. With technology playing such a vital role in our industry as well as an increasing role in our lives, the new Technology Zone will provide attendees with access to expert knowledge and advice, as well as showcasing the latest technology-focused exhibitors.”

Dahlia El Gazzar, Founder of DAHLIA+ Agency, commented, “Technology and our digital world is constantly evolving and quickly. Here’s our constant at the moment: event professionals are always in need of the right mix of education, peer-to-peer sharing of best practices and connecting with different tech solutions personally. We are looking forward to offering this experience with IBTM China at the Tech Zone and building on this tech experience in future years.”

Almost 200 exhibitors are confirmed to attend IBTM China this year, from over 30 countries with several new international exhibitors confirmed including Meliá Serengeti Lodge, Corinthia Hotels, West Prairie Tourism, GL Events, Astana CVB and Russia CVB, as well as many returning exhibitors such as San Francisco Travel Association, Sri Lanka Convention Bureau and South African Tourism. Chinese exhibitors include Beijing Xicheng Tourism, Shanghai New International Expo Center and Macao Government Tourist Office.