Brazil announces new policy to manage and promote UNESCO World Heritage Sites

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The Brazilian Government has established a new policy called the National Policy for Tourism Management of Cultural and Natural World Heritage Sites. The law is one of the goals of the Ministry of Tourism for the first 100 days of the new government. The decree is part of a series of measures that ministry is adopting with the objective of improving the business environment for the tourism sector and increasing opportunities for investments in Brazil. The proposal is in line with the 2018-2022 National Tourism Plan, which defined as one of its strategies the goal “to promote the value of cultural and natural heritage for tourism”.

The announcement is the result of a partnership between the Ministry of Tourism and the Ministries of Citizenship, Environment and Regional Development, with the support of the Brazilian Tourism Board (Embratur), the Chico Mendes Institute for Biodiversity Conservation (ICMBio) and the Institute of Historical Heritage and National Arts (IPHAN).

The goal of the new law is to help maintain, develop new programmes, organise projects and promote the tourist segments related to the Cultural and Natural World Heritage Sites in Brazil. Brazil has 21 recognised UNESCO World Heritage Sites. These sites are split between Cultural and Natural World Heritage Sites.

“This initiative represents a milestone in the valuation and preservation of our natural and cultural heritage. We rank eighth among countries with cultural attractions in the world and we need to know how to take better advantage of our potential to attract more and more foreign visitors and also encourage more Brazilians to know the beauty of our own country,” said Tourism Minister Marcelo Álvaro Antônio.

The Ministry of Tourism, together with the other entities involved, is preparing a package of measures to implement the National Policy for Tourism Management of the World Natural and Cultural Heritage Sites. By late 2019 and 2020, through a partnership with SEBRAE, the tourist regions around the UNESCO World Heritage sites can count on a series of actions related to the development and promotion of tourism.