Accor reaches 1100 hotels in Asia Pacific with the opening of new Sofitel Beijing Central
Accor has opened its 1100th hotel in Asia Pacific, with the launch of the new Sofitel Beijing Central, bringing the group’s APAC network to more than 210,000 rooms. The announcement comes just six months after Accor celebrated its 1000th hotel and shows how rapidly the group is expanding in Asia, with the region now representing 50% of global growth.
“We have had a record six months since announcing our 1,000th hotel with the Pullman Tokyo Tamachi late last year and it’s incredible to think that we have added another 100 hotels already since then,” said Michael Issenberg, Chairman and Chief Executive Officer, Accor Asia Pacific.“Sofitel Beijing Central will be a great addition to our network in China and will become one of the premier luxury hotels in the city.”
Sofitel Beijing Central is located in the heart of Beijing’s civic and diplomatic area, just moments from Jianguomen subway station. Tiananmen Square, the Forbidden City, the National Museum of China and the National Grand Theatre are all within easy reach of the hotel.
It features 345 spacious luxury rooms and suites, with Sofitel Club floors providing generous circular bathtubs and access to the brand new Club Millésime Lounge that will be launched towards the end of 2019. The property boasts three impressive dining outlets that epitomise Sofitel’s authentic and lively food and beverage culture. The hotel has more than 1,500 sq m of event space including nine flexible meeting rooms for up to 400 delegates.
Gary Rosen, Chairman and Chief Operating Officer, Accor Greater China said, “2019 marks the 55th anniversary of Sino-French relations and coincides with the 55th anniversary of the Sofitel brand. We are excited to launch a new Sofitel in China’s capital against the backdrop of these two significant occasions. France is one of the most popular outbound destinations for Chinese travellers and as an ambassador of French culture Sofitel enjoys tremendous opportunities as a preferred brand for luxury travellers.”
Accor has the largest pipeline in Asia Pacific and opened 128 hotels in the region last year. The group opens, on average, a new hotel every 36 hours globally and in Asia Pacific opens a new hotel every three days.