Tripoto and Morris Garages India come together for a 7-season web series to be shot across 7 countries
Tripoto has partnered with Morris Garages (MG) India, the iconic British Automaker for immersive video solutions endeavour, offering to boost awareness and sustain interest about the brand ahead of its India launch this year. Tripoto is creating a non-fiction travel web series, ‘World of MG: An Indian Abroad’, which will be shot in six different countries before concluding in India.
Tripoto has collaborated with actor and model Amol Parashar for the 7-season web series, one season each for seven countries. Amol will be travelling to all seven countries, promoting and sustaining Morris Garages as the world’s foremost luxury car brand. The series will have Amol bring to life how Morris Garages has been a part of these countries through their culture, food, festivals and cars.
Talking about ‘World of MG: An Indian Abroad’, Michael Pargal Lyngdoh, Co-founder, Tripoto said, “The digital renaissance in our country has triggered the youth to turn to the internet for alternative and shareable content. Web series has become an impactful way to present a brand and create lasting conversations. Through World of MG: An Indian Abroad, we aim to build a connection for Morris Garages (MG) India amongst our strong and active community of more than 25 million travellers.”
Speaking on their association with Tripoto, Pallavi Singh, Marketing Head, Morris Garages (MG) India said, “Since the inception of the brand in 1924, storytelling has been an integral part of MG. In India, we have been following in the footsteps by focussing on powerful, emotive video content using new-age digital tools and formats. We’ve had a great association with Tripoto in the past with #RoadToMGLive! Through World of MG: An Indian Abroad series, we hope to take this association further ahead by giving a peek into MG’s global presence across the world and thereby letting communities experience the local cultural flavour.”
The first season of the series with four episodes was shot in Thailand and was shown back-to-back each day from March 14 to March 17 on Tripoto’s social media channels and its website (www.tripoto.com).
Apart from Thailand, ‘World of MG: An Indian Abroad’ has been shot in China and other countries in the travel map include Egypt, Australia, United Arab Emirates and South Africa, culminating in India.
May 24, 2019