The Tobago Tourism Agency Limited (TTAL) is making strides to capitalise on global travel trends and position the island as a premier romance destination through targeted marketing initiatives.

One of these initiatives by the Agency is attendance at niche-specific trade and consumer shows in source markets to generate viable leads from key stakeholders in the romance travel industry, which is one of the four brand pillars of the new ‘Tobago Beyond’ branding strategy.

The Agency recently attended the National Wedding Show in the United Kingdom, the L Edwin Caribbean Wedding and Events Exposition in Trinidad, and partnered with local romance niche stakeholders for the ‘Love in Tobago’ interactive wedding show.

Agency officials interacted directly with wedding suppliers, wedding planners and couples planning their destination wedding, to build awareness of Tobago as a romantic destination, and promote the island’s unique wedding offerings that differentiate it from other destinations.

Participation at the events enabled the Agency to capture lucrative visitor data for future e-communications and social media engagement while gathering feedback on the needs of visitors in the romance and wedding market.

Trade and consumer shows form just one part of the Tobago Tourism Agency’s integrated efforts to develop the island’s romance and wedding niche. They will also be partnering with a destination wedding media company to sell Tobago on multi-channel platforms.