Thomas Cook India signs MoU with Sentosa Development Corporation, enters a 3-year partnership
Thomas Cook India has entered into a strategic partnership with Sentosa Development Corporation (SDC), Singapore through the signing of an MoU between Mahesh Iyer – Executive Director and Chief Executive Officer, Thomas Cook (India) Ltd and Quek Swee Kuan, Chief Executive Officer, SDC. The three-year-long partnership comes in the wake of India’s emergence as the top source market for Sentosa and the third largest for Singapore. The tactical collaboration is aimed at promoting the island as the topmost destination for travellers, including those from Tier II and Tier III Indian cities.
The island resort of Sentosa recognised as the Best Attraction at the Travel Weekly Asia Readers’ Choice Awards 2018 and Best Singapore Destination at the Tripzilla Excellence Awards for the second year running has always been a favourite among Indian tourists. SDC remains dedicated to adding an assortment of fresh leisure attractions to its repertoire to encourage repeat visits from Indian tourists.
Speaking at the event, Quek Swee Kuan – CEO, SDC said that they were working on both short term and long term plans to help retain the island’s position as a top-of-the-mind destination for Indian travellers. He added, “For the short term, we’re repositioning Sentosa as a day to night destination for leisure, lifestyle and entertainment. We’re looking forward to working closely with Thomas Cook to see how we can curate certain experiences that will be unique to our Indian visitors.”
Mahesh Iyer – Executive Director and Chief Executive Officer, Thomas Cook (India) Ltd concurred, adding that the company will focus on curating exclusive Sentosa packages across both the B2C and B2B travel sectors. He said, “Today it’s all about customisation. The holiday selling concept is undergoing a big change. It is important to understand who the customers are and what their preferences are. Our products are then going to be tailor-made to suit that market. Throughout this association, we will have different products and price points. There will be family holiday packages, packages for adventure seekers as well as millennials and solo women travellers.”
He further added, “Our unerring focus on customer delight has been the cornerstone of our partnership with Sentosa Development Corporation. With experiential travel seeing significant and growing demand, Sentosa offers a perfect fit, with a plethora of engaging and enriching experiences in Singapore – a favourite with Indian holidaymakers and B-leisure segments. It is truly an honour to partner with SDC in redefining the Singapore experience via a dynamic range of Sentosa products across both our B2C and B2B markets.”
The partnership will include a host of marketing activities from joint promotions, roadshows to advertising in order to promote Sentosa as an experiential destination to the Indian market.
May 24, 2019