Thomas Cook India and Mastercard partner for ‘Priceless Cities’ experience
Tapping into the evolving aspirations of Indian travellers, Mastercard and Thomas Cook India have announced a partnership to bring Mastercard’s global ‘Priceless Cities’ program for Indian outbound travellers for the first time. Offered for a period of six months starting May 2019, Thomas Cook India’s Forex cardholders (Borderless Prepaid Cards and One Currency Cards) will have the opportunity to utilise these unique benefits and create enriching experiences for themselves. The initiative will allow travellers the opportunity to unlock hidden gems across more than 40 cities worldwide through the ‘Priceless Cities’ program. All Thomas Cook prepaid cards in India exclusively enjoy Mastercard’s safe and secure payments network.
‘Priceless Cities’ is part of Priceless, a one-of-a-kind global experiential program by Mastercard. First introduced in New York in 2011, the program celebrates the world’s greatest cities by connecting consumers’ passions to unique experiences, privileged access and attractive offers. Cardholders will have access to box seats at bespoke events, cooking classes with master chefs along with an array of other benefits to choose from. The program is designed to bring consumers closer to their passions — dining, sports, shopping, arts and entertainment as well as travel through one-of-its-kind experiences and exclusive access in more than 40 destinations around the world. These destinations include Paris, Rome, Abu Dhabi, Singapore and others.
Commenting on the launch, Mahesh Iyer, Executive Director & Chief Executive Officer, Thomas Cook (India) Ltd said, “We are delighted to partner with Mastercard to offer our Borderless and One Currency card customers unique and inspirational experiences across more than 40 cities worldwide. India’s new age travellers are showing an increasing appetite for exclusive experiences and hence the Priceless Cities portfolio, falcon flying in Dubai, stay at Zaya Nurai, one of the world’s most beautiful islands in Abu Dhabi or a gin masterclass in Singapore finds strong appeal across our segments.”
Vikas Varma, Senior Vice President, Account Management, South Asia, Mastercard said, “Mastercard is passionate about creating memorable experiences for its cardholders. Mastercard’s partnership with Thomas Cook will allow Indian outbound travellers to use their Thomas Cook travel prepaid cards for cashless shopping and enjoy unparalleled access to a suite of benefits and privileges worldwide.”
Thomas Cook prepaid cardholders can view the ‘Priceless Cities’ packages here – https://www.thomascook.in/campaigns/mastercard-priceless-cities