Over half of Indian travellers lean towards sustainable travelling, reveals Booking.com
Booking.com has released findings from its annual sustainable travel report revealing more than three quarters (81%) of Indian travellers believe that people need to act now and make sustainable travel choices to save the planet for future generations. While results were relatively consistent across ages, almost three-quarters (74%) of 46 to 55-year-olds most strongly believe that this is needed, followed by millennials at 71%. While travellers are getting more conscious, the report goes on to highlight barriers faced by Indian travellers when making sustainable travel choices.
Consistent with overall intentions to make more sustainable travel choices, 98% of Indian travellers are intending to stay at least once in an eco-friendly or green accommodation when looking at the year ahead. However, lack of knowledge and available or appealing options are common barriers recognised in practising sustainable travel.
60% of Indian travellers acknowledge that they find it harder to make sustainable choices while on vacation than in everyday life. Almost half (46%) of Indian travellers admit their vacation is a special time during which they do not want to think about sustainability.
Commenting on the release of the report, Ritu Mehrotra, Country Manager, India, Sri Lanka and Maldives at Booking.com said, “At Booking.com we are always looking for ways to innovate across our platform to enable travellers to make sustainable travel choices. We provide support and investment to foster innovation in the sustainable tourism space through our Booking Booster, Cares Fund and Cares Lab start-up programs. It is essential for everyone in the travel ecosystem including the travellers to join hands for sustainable tourism to gain momentum and to drive meaningful change. In its fourth consecutive year, the report highlights the shift in the outlook of travellers who increasingly want to make environment-friendly choices while travelling, further outlining the barriers faced by today’s travellers to practice sustainability in their travel.”
Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 18,077 respondents were surveyed across 18 markets (1000+ from Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, South Korea, Spain, Taiwan, UK, USA. In Israel 883 respondents were surveyed). Respondents completed an online survey in February and March 2019.