Indian millennial travellers opt for Game of Thrones Tourism: Thomas Cook India

With the eighth and final season of Game of Thrones (GOT) being telecast, anticipation and excitement among its loyal fans is at an all-time high. The much loved and critically acclaimed HBO series is well known for its overarching plotlines, captivating mythos and fantastic, larger-than-life settings in exotic locations. As a result, a new kind of emerging tourism trend, i.e. ‘GOT Tourism’ has been gaining momentum over the last few years ever since the series first premiered, with a steady rise in Indian travellers keen to visit the locales and often re-enact the scenes belonging to their favourite characters. Thousands of Game of Thrones fans have been flocking to the real-life locations where the series was shot at, eager to be a part of the majestic experiences themselves.

In light of season eight as well as this unique GOT Tourism trend, Thomas Cook India has observed a 30% surge in Indian millennial travellers opting for holidays to these exotic locations, including Northern Ireland, Croatia (which has also recently garnered immense popularity following the FIFA World Cup last year), Iceland, Spain, Scotland and Morocco. These destinations have witnessed strong uptake, especially with India’s Gen Z and millennial segments, also HNI (high net worth individuals) travellers, not just from metros but also from mini metros like Pune and Tier II and Tier III cities like Chandigarh, Lucknow, Jaipur and Ahmedabad.

Today’s new age travellers/GOT fans are able to escape India’s sweltering summers by travelling to GOT’s cool locales and also relax at the beaches of islands where the series has been shot. Post airing of the season finale, it is expected that there will be a further surge in travel to GOT destinations, as fans reeling from the end of the series will look to experience the world it was shot in.